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The Role of Personal Communication in Ideas Promotion "A Field Study on a Sample of Receivers to Islamic Ideas""

دور الاتصال الشخصي في ترويج الأفكار (دراسة ميدانية على عينة من متلقي الأفكار الإسلامية)

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 Publication date 2014
and research's language is العربية
 Created by Shamra Editor




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Intellectual promoting one of the most important activities that has an effect on societies, especially when it is related to ideas, Because of the massive amount of ideas, those related religious and how promote that ideas in modern style away from extremism. This research aims to show the importance of promotion to the right ideas of moderate Islam, and to know the role of clergyman in providing the Islamic intellectual in right way. The researcher had studied the qualities, conditions and qualifications of the clergyman and the effect of that on provide the ideas to the new generation and their Islamic behavior. Research society include educational organizations that belong to Islamic ministry, the sample consist of (300) items. The data analyzed by SPSS program and the result showed that: Clergyman affects on improving Islamic ideas(0.915). The personality of clergyman explains (98,3%) of changes in Islamic Ideas.


Artificial intelligence review:
Research summary
تناقش هذه الدراسة دور الاتصال الشخصي في ترويج الأفكار الإسلامية، حيث يعتبر الترويج الفكري من الأنشطة المؤثرة على المجتمعات، خاصة عندما يتعلق بالأفكار الدينية. يهدف البحث إلى توضيح أهمية الترويج للأفكار الصحيحة للإسلام، ودور رجال الدين في تقديم الفكر الإسلامي بأسلوب حضاري يتناسب مع الزمن الحالي. تم اختيار عينة عشوائية من جمهور المتلقين للأفكار الإسلامية، بلغ عددها 300 فرد، وتم تحليل البيانات باستخدام برنامج SPSS. أظهرت النتائج أن شخصية الداعية تؤثر بشكل كبير على تقديم الفكرة الإسلامية الصحيحة، حيث تفسر شخصية الداعية 98.3% من التغيرات في الفكرة المقدمة. كما تم تسليط الضوء على الصفات والشروط الواجب توافرها في رجال الدين، والمؤهلات والمهارات التي يجب أن يمتلكوها ليكونوا قادرين على إيصال الأفكار بشكل فعال. توصل الباحث إلى أن هناك تأثيراً كبيراً لرجل الدين في تقديم الفكرة الإسلامية الصحيحة، وأوصى بضرورة تنسيق الجهود الفردية والجماعية لتحسين فعالية الترويج للأفكار الإسلامية.
Critical review
تعتبر هذه الدراسة مهمة ومبتكرة في تناولها لموضوع الترويج الفكري للأفكار الإسلامية، ولكن يمكن الإشارة إلى بعض النقاط التي قد تحتاج إلى تحسين. أولاً، كان من الممكن توسيع نطاق العينة لتشمل مناطق جغرافية مختلفة لضمان تنوع أكبر في النتائج. ثانياً، لم يتم التطرق بشكل كافٍ إلى تأثير وسائل الاتصال الحديثة مثل الإنترنت ووسائل التواصل الاجتماعي على ترويج الأفكار الإسلامية، وهو موضوع ذو أهمية كبيرة في العصر الحالي. ثالثاً، كان من الممكن تقديم توصيات أكثر تفصيلاً حول كيفية تحسين مهارات رجال الدين في التواصل والإقناع. على الرغم من هذه النقاط، فإن الدراسة تقدم إسهاماً مهماً في فهم دور الاتصال الشخصي في ترويج الأفكار الإسلامية.
Questions related to the research
  1. ما هو الهدف الرئيسي من الدراسة؟

    الهدف الرئيسي من الدراسة هو توضيح أهمية الترويج للأفكار الصحيحة للإسلام ودور رجال الدين في تقديم الفكر الإسلامي بأسلوب حضاري يتناسب مع الزمن الحالي.

  2. ما هي العينة المستخدمة في الدراسة وكيف تم اختيارها؟

    تم اختيار عينة عشوائية من جمهور المتلقين للأفكار الإسلامية، بلغ عددها 300 فرد.

  3. ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟

    توصلت الدراسة إلى أن شخصية الداعية تؤثر بشكل كبير على تقديم الفكرة الإسلامية الصحيحة، حيث تفسر شخصية الداعية 98.3% من التغيرات في الفكرة المقدمة.

  4. ما هي التوصيات التي قدمها الباحث لتحسين فعالية الترويج للأفكار الإسلامية؟

    أوصى الباحث بضرورة تنسيق الجهود الفردية والجماعية لتحسين فعالية الترويج للأفكار الإسلامية، والاستفادة من تقنية الإنترنت وتوظيفها في مجال الترويج للفكر الإسلامي الصحيح.


References used
Donald And Others , Advertising Compatgn Strategy , U.S.A , 1996
kotler,philip ; marketing management , Prentice-Hall new jersey,11eth ,2006
Mike,Zeitraum,Betreuer,"The Structure Of The E- Marketing Mix" University Of ST Gallen, February. 2006
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