The aim of current research is to measuring the environmental awareness of Tishreen
University students, by using the "Environmental Awareness Scale" which had been
prepared by "Schahn" in its amended third form (1999) after being standardized on t
he
Syrian environment. The research aimed to identify the differences in the degrees of
environmental awareness among members of the research sample according to each of the
following variables: Faculty type (theoretical-practical), gender (males-females), and the
academic year. This research was conducted on a sample of (850) students (males-females)
in the University of Tishreen to extract the psychometric properties of the scale and to
check the significance of validity and reliability. The researchers used arbitrators' sincerity,
honesty, and internal consistency to verify the veracity of scale's statements. Reliability
was verified through consistency and repeated reliability, by using Cronbach's Alpha
equation by split-half. The results found out that the values of honesty and reliability
coefficients were high and statistically significant and demonstrated the validity of the
scale. It was also showed there were statistically significant differences in the level of
environmental awareness among male and female students. While no clear differences
were shown among students that were related to the college type and school year variables.
The aim of the research was to investigate the level of environmental awareness among
sixth graders’ students in light of the gender variables and the cultural level of the mother.
In order to achieve this goal, the descriptive approach was used, a
nd the "environmental
awareness" scale was prepared. After verifying its validity, it was distributed to a sample of
140 students and students from the sixth grade school in Lattakia in 2017/2018.
The results showed that the level of awareness among the sixth grade students was
average. There were no statistically significant differences among the sixth grade in terms
of environmental awareness due to sex, while there were statistically significant
differences due to the cultural level of the mother in favor of students whose mothers have
university degrees.
This study aimed to evaluate JOUD Company for Food Industry adoption of elements of exterior green marketing mix. The researcher relied on the case study method, the researcher studied validity depending content validity and compatibility validity, t
he researcher relied on Alpha Cronbach scale to measure the reliability of study tool, and distributed a questionnaire to JOUD company managers, and interviewed most of them during the field study. The main conclusion is there was a partial adoption of the exterior green marketing mix in JOUD Company for Food Industry. The main recommendations were: there is a need for focus on green customer sand more work to raise environmental awareness in the community. Which contributes to competitiveness strength of the company in the future.
