This research aims to recognize the reality of the application of internal marketing
policies in the Syrian banking through a comparative study between public and private
banks in the extent of the application of these policies (the culture of serv
ice, internships,
Publishing of marketing information), the study included three public banks (Commercial
Bank of Syria, real Estate Bank of Syria, the agricultural Bank), three private banks
(international Bank for trade and finance, Arab Bank, Bank Audi), and to achieve the
study objectives were to build a questionnaire, applied to a sample of employees and
customers at the six banks, and the search is over to the following conclusions Private
banks tend to apply the internal marketing policies are larger and clearer than the public
banks, There is a difference in the application of the service culture variable depending on
the type of bank (in-particular), There is no difference in the application of in-house
training variable depending on the type of bank (in-particular), There is a difference in the
application deployment marketing information variable depending on the type of bank (inparticular)
and The private banks internal marketing policies applied better than public
banks.
The objective of this study is to identify the basic characteristics of the organizational loyalty of the employees of ASIA and what factors affect the organizational loyalty of the employees. As well as the level of effect of these factors on the organizational loyalty of the employees of Asia.
The study aimed to determine the effect of the practices of social responsibility in the
organizational commitment of workers in the Barakat family institution.
أثر خصائص الشخص المرسل والمستقبل للاتصالات الشفهية على القرار الشرائي للمستقبل: يظهر أثر الاتصالات الشفهية بشكل جلي على مختلف المستويات التي تعنى بها إدارة التسويق
