اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Role Of Strategic Intelligence In Developing The Performance Of Insurance Companies (A Field Study On Private Insurance Companies In The Syrian Coast)
1124
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
This research deals with the role of strategic intelligence in the development of the performance of insurance companies where strategic intelligence contributes to helping organizations achieve their goals and interact with their environment with a great deal of flexibility, by providing them with predictions of opportunities and threats, and taking appropriate action on the basis of systematic knowledge and thinking, enabling the organization to respond to current and future environment changes, and planning and forecasting results, which reflected positively on performance, strategic intelligence consists of several elements, including: foresight, systematic thinking, future visioning, motivation, and partnership. The research aims to analyze the reality of applying the elements of strategic intelligence in Private Insurance Companies in The Syrian Coast, and study the nature and strength of the relationship between strategic intelligence and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire method to collect the data and analyzed it by using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the multiple regression test. The researcher found several results, the most important of which is: Strategic intelligence is available in the studied companies with an average evaluation. There is also a positive correlation between strategic intelligence and performance. There is a statistically significant effect on the elements of strategic intelligence on performance in the studied companies, except for the elements of future vision and motivation.
No English abstract
مراجعة الذكاء الصنعي:
ملخص البحث
يتناول البحث دور الذكاء الاستراتيجي في تطوير أداء شركات التأمين الخاصة في الساحل السوري. يوضح البحث أن الذكاء الاستراتيجي يساعد الشركات على تحقيق أهدافها والتفاعل مع بيئتها بمرونة من خلال التنبؤ بالفرص والتهديدات واتخاذ الإجراءات المناسبة بناءً على المعرفة والتفكير المنظم. يتكون الذكاء الاستراتيجي من عدة عناصر هي: الاستشراف، التفكير المنظم، الرؤية المستقبلية، الدافعية، والشراكة. يهدف البحث إلى تحليل واقع تطبيق هذه العناصر في شركات التأمين الخاصة في الساحل السوري ودراسة العلاقة بينها وبين الأداء. لتحقيق ذلك، تم استخدام استبانة لجمع البيانات وتحليلها باستخدام اختبارات إحصائية مثل اختبار الوسط الحسابي واختبار الارتباط الثنائي واختبار الانحدار المتعدد. توصل الباحث إلى أن الذكاء الاستراتيجي متوفر في الشركات المدروسة بتقييم متوسط، وأن هناك علاقة طردية موجبة بين الذكاء الاستراتيجي والأداء، باستثناء عنصري الرؤية المستقبلية والدافعية. يوصي البحث بزيادة الاهتمام بفروع التأمين المختلفة وتحقيق التوازن في النشاط التأميني، وتدريب العاملين، وتحديث خطط التنفيذ بناءً على نتائج المراقبة، وتحليل المشكلات بشكل شامل، وتشجيع العاملين على المشاركة في اتخاذ القرارات وتحمل المسؤولية، وتقديم حوافز تشجيعية، والاهتمام بالتعاون مع منظمات أخرى للاستفادة من خبراتها ومواردها.
قراءة نقدية
دراسة نقدية: يعتبر البحث مساهمة قيمة في مجال إدارة الأعمال والتأمين، حيث يسلط الضوء على أهمية الذكاء الاستراتيجي في تحسين أداء الشركات. ومع ذلك، يمكن توجيه بعض الملاحظات النقدية للبحث. أولاً، قد يكون من المفيد توسيع نطاق الدراسة لتشمل شركات تأمين في مناطق أخرى من سوريا أو حتى في دول أخرى للحصول على نتائج أكثر شمولية. ثانياً، يمكن تعزيز البحث من خلال استخدام أساليب بحثية متنوعة مثل المقابلات العميقة أو دراسات الحالة لتقديم فهم أعمق للعوامل المؤثرة على الذكاء الاستراتيجي والأداء. ثالثاً، يمكن أن يكون هناك تركيز أكبر على كيفية تحسين عناصر الرؤية المستقبلية والدافعية، حيث أظهرت النتائج أن تأثيرهما غير معنوي على الأداء. أخيراً، يمكن أن يكون هناك تحليل أكثر تفصيلاً للعوامل الخارجية التي قد تؤثر على تطبيق الذكاء الاستراتيجي في شركات التأمين السورية، مثل الظروف الاقتصادية والسياسية.
أسئلة حول البحث
-
ما هي العناصر الأساسية للذكاء الاستراتيجي التي تناولها البحث؟
العناصر الأساسية للذكاء الاستراتيجي التي تناولها البحث هي: الاستشراف، التفكير المنظم، الرؤية المستقبلية، الدافعية، والشراكة.
-
ما هي النتائج الرئيسية التي توصل إليها الباحث بخصوص العلاقة بين الذكاء الاستراتيجي والأداء؟
توصل الباحث إلى أن هناك علاقة طردية موجبة بين الذكاء الاستراتيجي والأداء في الشركات المدروسة، باستثناء عنصري الرؤية المستقبلية والدافعية.
-
ما هي التوصيات التي قدمها الباحث لتحسين أداء شركات التأمين السورية؟
التوصيات تشمل زيادة الاهتمام بفروع التأمين المختلفة، تحقيق التوازن في النشاط التأميني، تدريب العاملين، تحديث خطط التنفيذ، تحليل المشكلات بشكل شامل، تشجيع العاملين على المشاركة في اتخاذ القرارات وتحمل المسؤولية، تقديم حوافز تشجيعية، والاهتمام بالتعاون مع منظمات أخرى للاستفادة من خبراتها ومواردها.
-
ما هي الأساليب الإحصائية التي استخدمها الباحث لتحليل البيانات؟
استخدم الباحث عدة أساليب إحصائية لتحليل البيانات، منها اختبار الوسط الحسابي One-Sample t. test، اختبار الارتباط الثنائي Pearson Correlation، واختبار الانحدار المتعدد.
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
The study aims to study the availability of the dimensions of organizational intelligence in the private insurance companies in the Syrian coast, and study the nature and strength of the relationship between the dimensions of organizational intellige
nce and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the simple regression test. The researcher found several results, the most important of which is: Organizational intelligence in the studied companies is well evaluated, there is a positive relationship between the dimensions of organizational intelligence and performance, and there is a statistically significant effect of organizational intelligence on performance in the companies under study.
The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, c
ommitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.
Researchers have become increasingly interested in the impact of social media on the purchase process by studying many of the cultural factors influencing consumer behavior that are changing according to the rapid technological developments and the a
doption of technology by consumers in the conduct of their business activities. As an interactive tool that makes it easier for organizations to build accurate databases about their customers, accessibility and impact on their purchasing behavior. The study aimed to study the relationship between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes, and their ability to influence customers at each stage of the purchase process, which includes:: the generation phase of the need, the stage of the search for alternatives, the stage of evaluating the alternatives, the stage of making the purchase decision, and the post-purchase phase. In order to achieve this, a main hypothesis was formulated with five sub-hypotheses. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important being the one-sample T. test and the Pearson Correlation test. The researcher has reached several results, the most important of which is: There is a strong positive correlation between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes and all stages of the purchase process.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
This study examined the relationship between demographic variables of age, sex, marital status, educational qualification, and the order of the human needs for employees. Through a survey study on employees in the textile and cotton industries sector
in the Syrian coast, the total number of valid questionnaires was 348 Reliability. And the researcher concluded to the following results: • There is a significant relationship between age and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between sex and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between marital status and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between educational qualification and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
