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Register a new userدور برامج تنشيط المبيعات في اتخاذ قرار شراء السلع الاستهلاكية
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University of Aleppo رسالة ماجستير
Publication date
2017
fields
Economy
and research's language is
العربية
Created by
Shamra Editor
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هدفت الدراسة لمعرفة دور برامج تنشيط المبيعات في اتخاذ قرار شراء السلع الاستهلاكية في مدينة حلب , قامت الباحثة خلال الدراسة بتوزيع 400 استبانة على زبائن مراكز التسوق في مدينة حلب
No English abstract
References used
الزعبي علي فلاح (2011) إدارة الترويج والاتصالات التسويقية ( مدخل تطبيقي استراتيجي ) دار صفاء للنشر والتوزيع
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the present study based on the measurement of the relative importance of the effect of the marketing mix elements for pharmaceutical companies operating in the Syrian market in the decision SPV, focused on the decision SPV for pharmacists because they are one of the most important middlemen who buy drugs from pharmaceutical companies to be sold to end-consumers (patients).
The research aims to study the effect of using immersive marketing techniques on the purchasing decision-making process, through its five stages, which include: the problem awareness stage, information gathering, alternatives evaluation, purchasing d
ecision making, post-purchase behavior. The study adopted the descriptive and analytical approach to characterize the study variables, and the study also adopted the statistical method in processing the primary data that was collected using the questionnaire that was distributed intentionally sample of clients who meet the study requirement using modern marketing applications. Individuals using these applications. The researcher reached several results, the most important of which are: There is a good effect of using immersive marketing techniques on all stages of the purchase decision-making process. However, the level of confidence of the respondents in acquiring products through these applications is average, and appropriate payment methods are not available for the acquisition of these products due to the lack of electronic payment facilities. For Syrian customers, the equipment supporting Syrian marketing techniques is not well available.
In this article, we propose a mathematical model, fundamentally based on evidence theory in
order to process and to combine the information elements coming from different sources of
information in a security system. These elements could be heteroge
neous (qualitative,
quantitative, ordinal, binary … etc.) and imperfect (imprecise, ambiguous, probable, missing
values … etc.). Along with the heterogeneity and the imperfection, we must consider the case
bases that contain security cases with solutions to help us to make decisions as supplementary
sources of information (this is called in machine learning field ''case-based reasoning'').
Furthermore, the proposed method must consider the conflict and the contradictory resulting
from the different sources of evidence. The afore-mentioned issues will be explained through an
illustrative numeric example to clarify the proposed model.
The objective of this field study was to examine the effect of brand
name dimensions, namely; brand perceived price, brand perceived
quality on purchase decision. The field research was carried out
on university youth in Syria. Aimed the research
was to
understand the most influential brand name dimensions on
purchase decision. Based on brand name literature, previous
empirical and conceptual studies, a self-administered
questionnaire was developed as a primary data collection method.
The questionnaire instrument was distributed and delivered to a
convenience sample (800 students) of Al-Furat university.
Descriptive statistics, simple and multiple regression analysis
techniques were employed to test the research model and
hypotheses. Empirical findings revealed a positive and significant
impact of brand name dimensions (brand perceived price, brand
perceived quality) on purchase decision of youth university.
The industrial sector is considered one of the most important sectors leading to economic
growth and development in all countries, and government policies, especially economic ones,
are not limited to provisions and decisions aimed at providing the
necessary components for
the continued role and growth of this sector. Since there are rarely industrial projects based on
their own sources. Hence, this research discussed the role played by the credit granted to this
sector in the form of loans and advances in activating the movement of investments in it and
how this reflected on production and its contribution to the output in order to achieve these
goals, the analytical descriptive approach was adopted. The MATLAB program was also used
to find the relationship between the research variables. The research revealed the weakness of
the funding provided to this sector compared to the other sectors. This led to the weak role
played by the credit granted to the industrial sector in spite of the strong correlation between
the variables of investment and industrial production. The study deals with the situation of the
Syrian Arab Republic during the period 1980-2010.
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