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Register a new userThe Impact Of Diversity in a Portfolio of Marketing Innovations to Market Share (A survey on the Syrian private banks)
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Tishreen University مقالة
Publication date
2016
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The process of achieving balance in the portfolio of marketing innovations is one of successful marketing innovation's requirements in the Organization, which in turn reflects positively on the performance through distributing risks and reducing it, highlighting its importance inside modern economic environment witch characterizes by constant change and the renewable risks. The research aims to study the strategies of diversification in a portfolio of marketing innovations in the Syrian private banks and its impact to market share. To achieve this, the researcher used the Entropy index to measure the degree of diversity in the portfolio of marketing innovations. and use the hierarchical cluster analysis to categorize groups according to the variables of diversity and market share of the studied banks using Statistical Package for Social Sciences SPSS V (23) to reach Researcher to the following findings: There is a difference in the diversification strategies inside portfolio of marketing innovations for studied banks. And banks which achieve high value of the variety index are whose have high market share While the value of index was law for most of banks which their market shares are low, and therefore, researcher suggested that banks have to Develop their Business models in order to increase the value of innovative banking services and achieve differentiation in the followed diversification strategies to reduce the various risks.
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The research aimed to identifying the relationship between the use of information technology and enhance of market share in Syrian commercial Banks. By identifying the extent of the impact of each dimensions of information technology, by determining
the extent to which both the information technology dimensions and the basic requirements of the application of information technology affect market share, the researchers relied on the prescriptive approach and the descriptive approach as a general approach to research, the questionnaire was distributed to 250 senior management in public and private commercial banks, and this study concluded several results, the most important of which was a moral relationship between the use of information technology and the market share, and this relationship is acceptable and positive, and is due to the lack of human resource skills and modern material components, especially in senior management, the researchers have reviewed many important results and made several suggestions and recommendations, the most important of which was the need to develop an appropriate strategy for the use of information technology supporting its operations within the overall strategy of the bank and following up on its implementation and evaluation in order to achieve the basic objectives of the Bank.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
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This study examined the relationship between demographic variables of age, sex, marital status, educational qualification, and the order of the human needs for employees. Through a survey study on employees in the textile and cotton industries sector
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This study aimed study the impact of both liquidity and profitability on the banking safety of the Syrian private commercial banks and their relationship with them. The needed data were collected from two main sources: the financial statements, and t
he disclosures of the privet commercial banks listed in the Damascus Securities Exchange, the studied sample consists of all listed (11) banks, and the Damascus Securities Exchange reports for the period (2009-2016). For the purposes of analysis, the Pearson correlation coefficient and the multiple linear regression model were used to study the relationship between liquidity and profitability with the banking safety and their impact on it. The results of the study showed that, there is a statistically significant positive correlation between the liquidity ratios (total liquid and semi-liquid assets/ total deposits; total liquid assets/ total deposits; total liquid assets/ total assets) and banking safety in Syrian private commercial banks, there is a statistically significant positive correlation between the profitability ratio (Return On Assets; Return On Equity) and banking safety in Syrian private commercial banks. The study recommended the need to maintain high and good levels of banking safety in Syrian private commercial banks to exceed 20%, and the need to maintain good levels of liquidity and attention in investing shareholders' funds and all bank assets due to their important role in raising the level of banking safety in Syrian private commercial banks, and the study recommended benefiting from the models reached by the study and developing it to more sophisticated models by relying on data for longer periods of time.
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ve commitment, Continuance commitment, and Normative commitment. The researchers distributed a questionnaire to a random sample of 77 workers. Each questionnaire included 24 phrases that measured the three types of commitment. They calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test was used for one sample to test the hypotheses, The researchers found results showing high degrees of functional commitment of all three types, but at varying degrees, where the mean of the responses on the expressions that measured the three types of commitment was Greater than the mean neutrality of the scale.
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