Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe Role of Marketing in the Banking System in Increasing the Competitiveness of Banks: A Field Study on the Commercial Banks in the Syrian Coast
1067
0 0
0.0
(
0
)
Added by
Tishreen University مقالة
Publication date
2014
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
Ask ChatGPT about the research
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and increasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
No English abstract
References used
No references
rate research
Read More
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe
titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
Loan portfolios occupies an important position within the balance sheet of commercial banks, considering that the efforts and decisions of management aim primarily at building a good loan portfolios, that achieve high returns for banks at the lowest
levels of risks. The research aims to assess the extent of compliance to the theoretical, scientific and practical principles in the composition of loan portfolios of the public and private commercial banks in the Syrian Coast: the principle of diversification; principle of relevance ;the criteria for granting credit; and Advanced Capital Adequacy Framework–Basel II. The research aims to draw important conclusions and recommendations to help Syrian commercial banks(public and private) in reducing credit risk.
The objective of this study is to assess the reality of the professional commitment of the employees in the private commercial banks in lattakia Governorate, The researchers identified three types of functional commitment, which included both Affecti
ve commitment, Continuance commitment, and Normative commitment. The researchers distributed a questionnaire to a random sample of 77 workers. Each questionnaire included 24 phrases that measured the three types of commitment. They calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test was used for one sample to test the hypotheses, The researchers found results showing high degrees of functional commitment of all three types, but at varying degrees, where the mean of the responses on the expressions that measured the three types of commitment was Greater than the mean neutrality of the scale.
The research aimed to identifying the relationship between the use of information technology and enhance of market share in Syrian commercial Banks. By identifying the extent of the impact of each dimensions of information technology, by determining
the extent to which both the information technology dimensions and the basic requirements of the application of information technology affect market share, the researchers relied on the prescriptive approach and the descriptive approach as a general approach to research, the questionnaire was distributed to 250 senior management in public and private commercial banks, and this study concluded several results, the most important of which was a moral relationship between the use of information technology and the market share, and this relationship is acceptable and positive, and is due to the lack of human resource skills and modern material components, especially in senior management, the researchers have reviewed many important results and made several suggestions and recommendations, the most important of which was the need to develop an appropriate strategy for the use of information technology supporting its operations within the overall strategy of the bank and following up on its implementation and evaluation in order to achieve the basic objectives of the Bank.
The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achi
eving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
