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The impact of demographic variables on the order of human needs for employees (A survey study on a sample of employees in the textile companies in the Syrian coast)

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 Publication date 2015
  fields Economy
and research's language is العربية
 Created by امانة التحرير مجلة جامعة تشرين




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This research deals with the role of strategic intelligence in the development of the performance of insurance companies where strategic intelligence contributes to helping organizations achieve their goals and interact with their environment with a great deal of flexibility, by providing them with predictions of opportunities and threats, and taking appropriate action on the basis of systematic knowledge and thinking, enabling the organization to respond to current and future environment changes, and planning and forecasting results, which reflected positively on performance, strategic intelligence consists of several elements, including: foresight, systematic thinking, future visioning, motivation, and partnership. The research aims to analyze the reality of applying the elements of strategic intelligence in Private Insurance Companies in The Syrian Coast, and study the nature and strength of the relationship between strategic intelligence and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire method to collect the data and analyzed it by using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the multiple regression test. The researcher found several results, the most important of which is: Strategic intelligence is available in the studied companies with an average evaluation. There is also a positive correlation between strategic intelligence and performance. There is a statistically significant effect on the elements of strategic intelligence on performance in the studied companies, except for the elements of future vision and motivation.
The study aims to study the availability of the dimensions of organizational intelligence in the private insurance companies in the Syrian coast, and study the nature and strength of the relationship between the dimensions of organizational intellige nce and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the simple regression test. The researcher found several results, the most important of which is: Organizational intelligence in the studied companies is well evaluated, there is a positive relationship between the dimensions of organizational intelligence and performance, and there is a statistically significant effect of organizational intelligence on performance in the companies under study.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
Researchers have become increasingly interested in the impact of social media on the purchase process by studying many of the cultural factors influencing consumer behavior that are changing according to the rapid technological developments and the a doption of technology by consumers in the conduct of their business activities. As an interactive tool that makes it easier for organizations to build accurate databases about their customers, accessibility and impact on their purchasing behavior. The study aimed to study the relationship between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes, and their ability to influence customers at each stage of the purchase process, which includes:: the generation phase of the need, the stage of the search for alternatives, the stage of evaluating the alternatives, the stage of making the purchase decision, and the post-purchase phase. In order to achieve this, a main hypothesis was formulated with five sub-hypotheses. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important being the one-sample T. test and the Pearson Correlation test. The researcher has reached several results, the most important of which is: There is a strong positive correlation between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes and all stages of the purchase process.
The current research addresses the impact of the impact of the elements of promotional mix (Public Relations, advertising, personal selling, sales promotion) to increase the competitive ability of the service organizations by conducting a field study on private hospitals which works in the Syrian coast , and to achieve the objectives of the research, A questionnaire was built and this questionnaire has applied on managers administrators in those hospitals, marketing Specialist, if any, or are responsible of advertising, where the researcher used the method of comprehensive inventory which concerns with collection the information on the hospitals studied, and the number of distributed questionnaires (61) questionnaire , recovered them (57) questionnaire , and the response rate (93.44 %), after study and analysis of the study found the following results: 1 - There is a significant correlation between the of the public relations method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 2 - There is a significant correlation between the types of advertising used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 3 - There is a significant correlation between the of personal selling method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 4 - There is a significant correlation between the of the sales promotion method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market.

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