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Register a new userThe Impact of Use the Information Technology on Market Share in Syrian Commercial Banks (A Field Study in Public and commercial Banks)
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Added by
Tishreen University مقالة
Publication date
2017
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The research aimed to identifying the relationship between the use of information technology and enhance of market share in Syrian commercial Banks. By identifying the extent of the impact of each dimensions of information technology, by determining the extent to which both the information technology dimensions and the basic requirements of the application of information technology affect market share, the researchers relied on the prescriptive approach and the descriptive approach as a general approach to research, the questionnaire was distributed to 250 senior management in public and private commercial banks, and this study concluded several results, the most important of which was a moral relationship between the use of information technology and the market share, and this relationship is acceptable and positive, and is due to the lack of human resource skills and modern material components, especially in senior management, the researchers have reviewed many important results and made several suggestions and recommendations, the most important of which was the need to develop an appropriate strategy for the use of information technology supporting its operations within the overall strategy of the bank and following up on its implementation and evaluation in order to achieve the basic objectives of the Bank.
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Research summary
تهدف هذه الدراسة إلى استكشاف العلاقة بين استخدام تكنولوجيا المعلومات وزيادة الحصة السوقية في المصارف التجارية السورية، سواء العامة أو الخاصة. اعتمد الباحثان على المنهج الوصفي والاستنباطي، حيث تم توزيع استبيان على 250 فرداً من الإدارة العليا في المصارف. أظهرت النتائج وجود علاقة إيجابية بين استخدام تكنولوجيا المعلومات والحصة السوقية، ولكن هذه العلاقة تتأثر بضعف مهارات الموارد البشرية ونقص المكونات المادية الحديثة. أوصى الباحثان بضرورة تطوير استراتيجية مناسبة لاستخدام تكنولوجيا المعلومات ضمن الاستراتيجية العامة للمصرف، وتحديث الأجهزة والبرمجيات، وتدريب الكوادر البشرية لتحسين الأداء وزيادة الحصة السوقية.
Critical review
دراسة نقدية: على الرغم من أن الدراسة تقدم رؤية شاملة حول تأثير تكنولوجيا المعلومات على الحصة السوقية في المصارف السورية، إلا أنها تفتقر إلى تحليل عميق للعوامل الخارجية التي قد تؤثر على هذه العلاقة مثل الظروف الاقتصادية والسياسية. كما أن الاعتماد الكبير على الاستبيانات قد يكون محدوداً في تقديم صورة دقيقة وشاملة عن الواقع. كان من الممكن أن تكون الدراسة أكثر قوة إذا تضمنت مقابلات معمقة أو دراسات حالة لتقديم فهم أعمق للتحديات والفرص المتعلقة بتكنولوجيا المعلومات في المصارف السورية.
Questions related to the research
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ما هي العلاقة بين استخدام تكنولوجيا المعلومات والحصة السوقية في المصارف التجارية السورية؟
أظهرت الدراسة وجود علاقة إيجابية بين استخدام تكنولوجيا المعلومات وزيادة الحصة السوقية في المصارف التجارية السورية.
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ما هي التحديات الرئيسية التي تواجه المصارف السورية في استخدام تكنولوجيا المعلومات؟
التحديات الرئيسية تشمل ضعف مهارات الموارد البشرية ونقص المكونات المادية الحديثة.
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ما هي التوصيات التي قدمها الباحثان لتحسين استخدام تكنولوجيا المعلومات في المصارف السورية؟
أوصى الباحثان بتطوير استراتيجية مناسبة لاستخدام تكنولوجيا المعلومات، تحديث الأجهزة والبرمجيات، وتدريب الكوادر البشرية.
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ما هو المنهج الذي اعتمد عليه الباحثان في هذه الدراسة؟
اعتمد الباحثان على المنهج الوصفي والاستنباطي، واستخدما الاستبيانات لجمع البيانات.
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