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The Impact of Use the Information Technology on Market Share in Syrian Commercial Banks (A Field Study in Public and commercial Banks)

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 Publication date 2017
  fields Economy
and research's language is العربية
 Created by امانة التحرير مجلة جامعة تشرين




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Loan portfolios occupies an important position within the balance sheet of commercial banks, considering that the efforts and decisions of management aim primarily at building a good loan portfolios, that achieve high returns for banks at the lowest levels of risks. The research aims to assess the extent of compliance to the theoretical, scientific and practical principles in the composition of loan portfolios of the public and private commercial banks in the Syrian Coast: the principle of diversification; principle of relevance ;the criteria for granting credit; and Advanced Capital Adequacy Framework–Basel II. The research aims to draw important conclusions and recommendations to help Syrian commercial banks(public and private) in reducing credit risk.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
The objective of this study is to assess the reality of the professional commitment of the employees in the private commercial banks in lattakia Governorate, The researchers identified three types of functional commitment, which included both Affecti ve commitment, Continuance commitment, and Normative commitment. The researchers distributed a questionnaire to a random sample of 77 workers. Each questionnaire included 24 phrases that measured the three types of commitment. They calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test was used for one sample to test the hypotheses, The researchers found results showing high degrees of functional commitment of all three types, but at varying degrees, where the mean of the responses on the expressions that measured the three types of commitment was Greater than the mean neutrality of the scale.
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
This research aimed to study the role of Transformational Leadership Style in Administrative Creativity on Syrian Commercial Banks in Hama. By identifying the role of transformational leadership dimensions in developing creative abilities for adminis trative cadres working in the banks under study. In order to achieve the goals of this study, the researchers used the deductive approach. The study used a comprehensive inventory method for workers at the administrative (middle-lower) levels, consisting of (123). The researcher used the questionnaire as a main tool to collect data. The study concluded that there is a significant correlation between transformational leadership in its dimensions (ideal effect, inspirational motivation, intellectual stimulation, individualized consideration) and the development of Administrative Creativity of the employees in the banks under study. One of the most important recommendations was to be more concerned with the application of transformational leadership practices and behaviors.

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