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The Impact of Use the Information Technology on Market Share in Syrian Commercial Banks (A Field Study in Public and commercial Banks)

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 Publication date 2017
  fields Economy
and research's language is العربية
 Created by امانة التحرير مجلة جامعة تشرين




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Research summary
تهدف هذه الدراسة إلى استكشاف العلاقة بين استخدام تكنولوجيا المعلومات وزيادة الحصة السوقية في المصارف التجارية السورية، سواء العامة أو الخاصة. اعتمد الباحثان على المنهج الوصفي والاستنباطي، حيث تم توزيع استبيان على 250 فرداً من الإدارة العليا في المصارف. أظهرت النتائج وجود علاقة إيجابية بين استخدام تكنولوجيا المعلومات والحصة السوقية، ولكن هذه العلاقة تتأثر بضعف مهارات الموارد البشرية ونقص المكونات المادية الحديثة. أوصى الباحثان بضرورة تطوير استراتيجية مناسبة لاستخدام تكنولوجيا المعلومات ضمن الاستراتيجية العامة للمصرف، وتحديث الأجهزة والبرمجيات، وتدريب الكوادر البشرية لتحسين الأداء وزيادة الحصة السوقية.
Critical review
دراسة نقدية: على الرغم من أن الدراسة تقدم رؤية شاملة حول تأثير تكنولوجيا المعلومات على الحصة السوقية في المصارف السورية، إلا أنها تفتقر إلى تحليل عميق للعوامل الخارجية التي قد تؤثر على هذه العلاقة مثل الظروف الاقتصادية والسياسية. كما أن الاعتماد الكبير على الاستبيانات قد يكون محدوداً في تقديم صورة دقيقة وشاملة عن الواقع. كان من الممكن أن تكون الدراسة أكثر قوة إذا تضمنت مقابلات معمقة أو دراسات حالة لتقديم فهم أعمق للتحديات والفرص المتعلقة بتكنولوجيا المعلومات في المصارف السورية.
Questions related to the research
  1. ما هي العلاقة بين استخدام تكنولوجيا المعلومات والحصة السوقية في المصارف التجارية السورية؟

    أظهرت الدراسة وجود علاقة إيجابية بين استخدام تكنولوجيا المعلومات وزيادة الحصة السوقية في المصارف التجارية السورية.

  2. ما هي التحديات الرئيسية التي تواجه المصارف السورية في استخدام تكنولوجيا المعلومات؟

    التحديات الرئيسية تشمل ضعف مهارات الموارد البشرية ونقص المكونات المادية الحديثة.

  3. ما هي التوصيات التي قدمها الباحثان لتحسين استخدام تكنولوجيا المعلومات في المصارف السورية؟

    أوصى الباحثان بتطوير استراتيجية مناسبة لاستخدام تكنولوجيا المعلومات، تحديث الأجهزة والبرمجيات، وتدريب الكوادر البشرية.

  4. ما هو المنهج الذي اعتمد عليه الباحثان في هذه الدراسة؟

    اعتمد الباحثان على المنهج الوصفي والاستنباطي، واستخدما الاستبيانات لجمع البيانات.


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