This paper aimed to analyze the variables of the Theory of Planned Behavior (TPB)
and the Theory of Reasoned Action as the most widely used theories in research on
entrepreneurial intentions.
A sample (n=406) students from Private and Public Secto
r Syrian Universities was
analyzed using SPSS. Results indicate that the percentage of students who prefer to
start an entrepreneurial venture is higher than that of those who prefer to work for
the Private or Public Sector upon graduation. Results provide strong support for the
intentions of students to start an entrepreneurial venture in addition to the
assumption that variables such as ; attitude towards entrepreneurship, subjective
norms and perceived behavioral control affect intentions.
The objective of the research is to demonstrate the reality of the
application of entrepreneurship, the extent of the employees'
commitment to applying the customer response feature in the subbranches
of the real estate bank in Lattakia.