The objective of the research is to demonstrate the reality of the
application of entrepreneurship, the extent of the employees'
commitment to applying the customer response feature in the subbranches
of the real estate bank in Lattakia.
This research aims to get an idea about the situation of using the marketing strategies in Al-Kamal Co. for Agricultural Industries and its contribution in developing the level of its performance and increasing its market share. To achieve the resear
ch objectives, questionnaire was devised and applied on a sample of the workers in the company. The research concluded the following results:
1- Al-Kamal Co. for Agricultural Industries tends to use strategies of uniqueness and promotion more than its aim to use strategy of concentration and distribution.
2- There are statistically significant differences between the marketing strategies (uniqueness, promotion and distribution) that are applied in the company and developing the level of its performance and increase its market share.
3- There are no statistically significant differences between the marketing strategies (concentration and distribution) that are applied in the company and developing the level of its performance and increase its market share.