The change is really going on in all the surrounding
environment, and it makes developments in all environment:
economic, technology, cultural and others, which leads us to
the continuous adaptation with change circumstances to
keep up with all-n
ew condition, in order to stay in competitive
state or at least maintain a presence, but this change may be
a nuisance for those whom affected, and it forces them to
face and respond it, due to personal or general reasons, so it
is necessary to know 'what is the change, its causes, method
of implementation, the objectives, how of the team respond to
it, and see if the construction projects has special or unique
features and if there is differences between them.
A questionnaire conducted to find out these facts and try to
infer the characteristics of public and private construction
projects and compare between them, and offer suggestions
and solutions for managers to learn how to deal with the
circumstances and workers within the team, in order to in
develop the project.
This study aims to identify the strategic role of accounting in strategic marketing and application identification, as well as this study aims to shed light on the concept of each of Accounting. Strategy and marketing strategy and components, as well
as to clarify the extent of the use of information provided by accounting reports in determining the appropriate marketing strategy through the use of strategic matrices.
