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This study aimed to identify the most important financial analysis methods used by auditors when their appreciation to the entity's ability to continue, as well as highlighting the obstacles that prevent auditors from using advanced financial analysis methods to estimate the ability of the entity to continue.
This study aims to identify the strategic role of accounting in strategic marketing and application identification, as well as this study aims to shed light on the concept of each of Accounting. Strategy and marketing strategy and components, as well as to clarify the extent of the use of information provided by accounting reports in determining the appropriate marketing strategy through the use of strategic matrices.
The aim of this research is to investigate the effect of preparing the financial statements through International Accounting Standard /29/ on the financial analysis through ratios, since the increase in the inflation rate affects social and econom ic aspects, the purchasing power of cash had been decreased, so the financial statement of the listed companies in the Syrian Stock Exchange didn't show the right position of these companies because it didn't take into consideration the changes in purchasing power even they are in compliance with International Financial Reporting Standards (IFRS), so it wouldn't be possible to rely on it for making decision, when use the financial analysis which is one of the methods to help the financial statement user for their decision.
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