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Maritime transport is considered to be one of the most liberal and open industries having really complicated and sophisticated market systems. This sector is prominent in international spread and intensive in capital. It significantly contributed to the development of international economy in general and to economic globalization in particular. Maritime transport is known for embracing almost all new trends in information technology and telecommunication in which they have become the basic features that characterize the global maritime transport sector and essential factors to enhance and upgrade the capacity of seaports due to maritime need to speed in shipping and the follow up of shipments across the countries as well as accuracy and safety in the completion of loading and unloading inside the ports. This research deals with information and communication technology and its application in lattakia port in which study the real condition of IT in lattakia port with an analysis of the information system applied in lattakia international container terminal (Lict) and its utilization in internal and operational processes and the possibility to benefit from it in lattakia port. Based on the results, this research will offer some recommendations to accelerate the automation of all joints of work at lattakia port to achieve an integrated electronic management of the port of lattakia.
Multi-modal transport is a new legal transport system that aims to develop and activate the international transport of goods, it has become an essential part of the global supply chain which is essentially based on safety and quick delivery of the pr oduct from producer to consumer through a combination of highly efficient operations and logistics services in various countries of the world. This paper deals with the subject of multi-modal transport and the possibility applied in Lattakia port as it is the first container port in Syria. It also tries to describe the reality of Lattakia port, study and analysis the multi-modal transport elements as a network of roads and railways connecting the port inland areas and free zones to the neighboring states. The research also addresses the technological infrastructure in the container terminal of Lattakia port and focuses on the work of the customs administration, as the reform of the customs work and automatization of the fundamental factors are important for the establishment of an effective multimodal transport. Based on the results, the research presents some recommendations to activate the multi-modal transport and make Lattakia port an essential link in the logistical chain of regional and international transport.
This research addresses an important economic issue, which is the subject of partnership between the public and private sectors in economic facilities management, this research discusses the participatory experience in the maritime transport sector, specifically in Lattakia port. The research will address the reality of Lattakia port situation and its role in the Syrian foreign trade and the reasons for the application of participatory management of containers activity and targets set by the port company, and the nature of working in Lattakia container terminal. The research aims to assess the experience of participatory in Lattakia port, through the analysis the nature of Lattakia international container terminal(LICT (company, and results achieved during the first three years, and the benefits that Lattakia port company achieved by the application of participatory, and will search to the important results and some recommendations for the development experience of participatory in Lattakia port particular, and the maritime transport sector in general.
This research aims to analyze students views in service characteristics which are provided in Syrian state universities, faculty of Economy as example. Two variables have been examined which were physical and academic construction. Physical construc tion was measured using three dimensions; library services, medical care, and supplementary services. Academic construction were as follows: teaching members, teaching styles, and books. A questionnaire has been distributed to a 100 students at the faculty of economy at Aleppo University. 82 filled questions were analyzed. Most results were about disagree or neutral.
The process of achieving balance in the portfolio of marketing innovations is one of successful marketing innovation's requirements in the Organization, which in turn reflects positively on the performance through distributing risks and reducing it , highlighting its importance inside modern economic environment witch characterizes by constant change and the renewable risks. The research aims to study the strategies of diversification in a portfolio of marketing innovations in the Syrian private banks and its impact to market share. To achieve this, the researcher used the Entropy index to measure the degree of diversity in the portfolio of marketing innovations. and use the hierarchical cluster analysis to categorize groups according to the variables of diversity and market share of the studied banks using Statistical Package for Social Sciences SPSS V (23) to reach Researcher to the following findings: There is a difference in the diversification strategies inside portfolio of marketing innovations for studied banks. And banks which achieve high value of the variety index are whose have high market share While the value of index was law for most of banks which their market shares are low, and therefore, researcher suggested that banks have to Develop their Business models in order to increase the value of innovative banking services and achieve differentiation in the followed diversification strategies to reduce the various risks.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of man y of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous information; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.
The study aimed to study the relationship between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes, and their ability to influence customers at each stage of the purchase proces s, which includes:: the generation phase of the need, the stage of the search for alternatives, the stage of evaluating the alternatives, the stage of making the purchase decision, and the post-purchase phase. In order to achieve this, a main hypothesis was formulated with five sub-hypotheses. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important being the one-sample T. test and the Pearson Correlation test. The researcher has reached several results, the most important of which is: There is a strong positive correlation between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes and all stages of the purchase process.
The objective of the research is to determine the level of customer satisfaction with the performance of the members of the distribution channels in Joud Company for electrical household appliances according to the following characteristics: honest y, responsibility, knowledge, skills, presentation and negotiation. Through conducting a field study through which a segment of the customers who are targeting the distribution outlets of the company were targeted. The sample of the study was a soft sample from the previous society. The sample consisted of (200) individual, distributed to the customers of the company, and 176 (complete questionnaire) were retrieved and valid for the statistical analysis , With a response rate of (88%). The questionnaire was designed from 31 words distributed on five axes that included the characteristics of the members of the distribution channels. The research reached a number of results, the most important of which is that the level of customer satisfaction with the performance of the members of the distribution channels regarding the level of honesty, responsibility, knowledge, skills, presentation and negotiation in Joud Company for household and electrical appliances is high.
This study aimed to determine the role of direct marketing through its means (direct mail, internet, catalog, phone) in improving customer satisfaction at Tishreen University in Lattakia Governorate. The researcher followed the descriptive and analyt ical approach in his study, and a set of methods, including relying on secondary and primary data through a questionnaire that was completed It was designed, and it was distributed to (179) respondents, of which (175) were retrieved, and (171) questionnaires were valid for analysis, and the research community was formed from clients of Tishreen University in Lattakia Governorate. The study concluded that there is a statistically significant relationship between Tools of direct marketing (direct mail, internet, catalog, phone) and customer satisfaction. The average of the responses of the sample members for the direct mail variable was 2.41, which indicates that the university does not send its service offers to clients via direct mail, and that the university does not send its offers to current clients only, and that the university does not formulate mail messages (marketing offers) in a personal capacity, and that the rates The response is not very high due to the use of direct mail.
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