Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userEffect of Mentality Image and Materialistic Pilot on Increasing Satisfaction of Service Organization Customers (Investigation Studying on Private Hospitals)
890
0 0
0.0
(
0
)
Added by
Tishreen University مقالة
Publication date
2018
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
Ask ChatGPT about the research
This study has aimed to explore the relationship between the mentality image and materialistic pilot and customer satisfaction , as well as explore the real possibility for the application of these and benefiting from it, on private hospitals in each of the province of Damascus and lattakia, in particular and the rest of the private hospitals in the Syrian Arab Republic in general. In order to achieve the objectives of the study and testing of hypotheses, has been developed a special questionnaire to collect data from a sample of the study that the number of members (600), submitted by the Service and (300) beneficiaries of the service, Distributors (10) Hospitals in Damascus, and (5) hospitals in lattakia, as well as private clinics, the number of questionnaires have been subject to analysis (564) questionnaire. Representing (94%) of the total service providers, and (271) questionnaire, representing (90.3%) of the total questionnaire was the beneficiary of the health service. Using the standards statistical tests in the statistical system (SPSS 20) study found a number of important results as follows: 1) mentality image and materialistic pilot directly affect significantly, increase user satisfaction of the health service with (58,6%) from user health service opinion . 2) mentality image and materialistic pilot directly affect significantly, increase user satisfaction of the health service with (52,3%) from provider health service opinion. In conclusion, the study found a set of recommendations that have been drawn in the light of the findings of the study.
No English abstract
Artificial intelligence review:
Research summary
هدفت هذه الدراسة إلى استكشاف العلاقة بين الصورة الذهنية والدليل المادي ورضا المستفيدين من الخدمة الصحية في المستشفيات الخاصة في دمشق واللاذقية، وكذلك إمكانية الاستفادة من هذه العوامل في تحسين رضا العملاء. تم جمع البيانات من خلال استبيانات شملت 600 مقدم خدمة و300 مستفيد من الخدمة في 15 مستشفى خاص في دمشق واللاذقية. أظهرت النتائج أن الصورة الذهنية والدليل المادي يؤثران بشكل كبير على رضا المستفيدين من الخدمة الصحية بنسبة 58.6% من وجهة نظر المستفيدين و52.3% من وجهة نظر مقدمي الخدمة. خلصت الدراسة إلى مجموعة من التوصيات لتحسين جودة الخدمة الصحية وزيادة رضا العملاء، مثل تحسين التسويق، توفير مواقف سيارات كافية، والفصل بين الأقسام بشكل واضح.
Critical review
دراسة نقدية: تعتبر هذه الدراسة خطوة مهمة في فهم تأثير الصورة الذهنية والدليل المادي على رضا العملاء في المستشفيات الخاصة. ومع ذلك، يمكن توجيه بعض النقد البنّاء لتحسين الدراسة في المستقبل. أولاً، كان من الأفضل توسيع نطاق الدراسة ليشمل مستشفيات في محافظات أخرى للحصول على نتائج أكثر شمولية. ثانياً، يمكن تحسين دقة النتائج من خلال استخدام أدوات تحليلية أكثر تقدماً. ثالثاً، يجب التركيز على تحليل تأثير العوامل الاقتصادية والاجتماعية الأخرى التي قد تؤثر على رضا العملاء. وأخيراً، يمكن تعزيز الدراسة بمزيد من المقابلات النوعية لفهم العوامل النفسية والاجتماعية التي تؤثر على رضا العملاء.
Questions related to the research
-
ما هي النسبة التي تؤثر بها الصورة الذهنية والدليل المادي على رضا المستفيدين من الخدمة الصحية من وجهة نظر المستفيدين؟
تؤثر الصورة الذهنية والدليل المادي على رضا المستفيدين من الخدمة الصحية بنسبة 58.6% من وجهة نظر المستفيدين.
-
كم عدد الاستبيانات التي تم تحليلها في الدراسة؟
تم تحليل 564 استبياناً من مقدمي الخدمة و271 استبياناً من المستفيدين من الخدمة الصحية.
-
ما هي التوصيات التي قدمتها الدراسة لتحسين جودة الخدمة الصحية؟
قدمت الدراسة عدة توصيات، منها تحسين التسويق، توفير مواقف سيارات كافية، والفصل بين الأقسام بشكل واضح.
-
ما هو النظام الإحصائي الذي تم استخدامه لتحليل البيانات في الدراسة؟
تم استخدام النظام الإحصائي SPSS 20 لتحليل البيانات في الدراسة.
References used
No references
rate research
Read More
This study has aimed to explore the relationship, between the employees training and motivation and customer satisfaction, as well as explore the real possibility for the application of these on private hospitals in each of the province of Damascus a
nd lattakia in particular and the rest of the private hospitals in the Syrian Arab Republic in general. In order to achieve the objectives of the study and testing of her hypotheses, has been developed a special questionnaire to collect data from a sample of the study that the number of members (600), submitted by the Service and (300) beneficiaries of the service, Distributors (10) Hospitals in Damascus, and (5) hospitals in lattakia, as well as private clinics, the number of questionnaires have been subject to analysis (564) questionnaire. Representing (94%) of the total service providers, and (271) questionnaire, representing (90.3%) of the total questionnaire was the beneficiary of the health service. Using the standards statistical tests in the statistical system (SPSS 20) study found a number of important results as follows:
1) training and motivation directly affect significantly increase user satisfaction of the health service with (58,4%) from user health service opinion.
2) training and motivation directly affect significantly increase user satisfaction of the health service with (51,8%) from provider health service opinion. In conclusion, the study found a set of recommendations that have been drawn in the light of the findings of the study.
The research aims to analyze the reality of the health service in the Syrian private hospitals in Lattakia City; by answering the following questions:
* What is the level of the health service in hospitals in terms of the availability of the followi
ng basic dimensions: Tangibility, empathy, responsiveness, assurance and security, reliability and credibility?
* What is the impact of the dimensions of health service quality in customer satisfaction? The survey form was designed and distributed to (105) customer of the patients who checked in private hospitals in Lattakia City, where a convenience sample was chosen. The results of research indicated, that there is a good understanding of the following dimensions: Tangibility, empathy, responsiveness, and assurance and security between members of the research sample. The study results also indicated that there is a significant and positive effect of (empathy and emphasize security and reliability) dimensions on customer satisfaction as dependent variable, which the regression model explained (80%) of the differences in customer satisfaction, while Tangibility and speed of response did not affect customer satisfaction as a dependent variable.
The research aims to identify the extent of the impact of the creation of confidence when the Commercial Bank of Syria clients to achieve their loyalty to him. And to identify the extent of the impact of the commitment of the Syrian Commercial Bank t
o customers to achieve customer loyalty to him. In order to achieve the goals researcher relied on the methodology include distribution (110) questionnaire was distributed to a random sample of the branches of the Syrian Commercial Bank customers in the province of Lattakia, and the use of SPSS statistical software for analysis by calculating the Pearson coefficient and the coefficient of determination. The researcher reached the low level of both the commitment and the confidence of customers, accompanied by lower customer loyalty to the bank, as the study found, and there is a significant correlation between each of the commitment and loyalty of customers of the bank, on the other hand, and there is a significant correlation between customer trust and loyalty of customers Commercial Bank of Syria.
This study aimed to identify the mental image of the brand and the concept and definition of the concept of consumer trends, and aims to analyze the impact of the mental image of the brand on the consumer trends and according to the post-cognitive an
d behavioral. To achieve this, the researcher to identify and study the dimensions of mental image and its impact on consumer trends, through a survey on the brands of sport clothes in Lattakia province, and ensure that the research community on all consumers of sports apparel in Lattakia province will be selected sample based on the standard error of the percentage equation that 95% confidence coefficient In the case that the percentage of search terms a society in which the property is available measurement = 50% shop and return to the statistical tables showing that the appropriate sample size = 384 single and the researcher distributed 520 questionnaires were recovered 500 questionnaires were 480 valid study. The researcher found the presence of a statistically significant effect between the mental image of the brand, according to the post (cognitive - behavioral) and consumer trends toward brands of sport clothes in Lattakia province. The researcher presented through this study, a set of proposals and recommendations that are expected to help brand owners to enhance consumer confidence and business Baalamthm build positive attitudes towards it.
This study aimed study the impact of both liquidity and profitability on the banking safety of the Syrian private commercial banks and their relationship with them. The needed data were collected from two main sources: the financial statements, and t
he disclosures of the privet commercial banks listed in the Damascus Securities Exchange, the studied sample consists of all listed (11) banks, and the Damascus Securities Exchange reports for the period (2009-2016). For the purposes of analysis, the Pearson correlation coefficient and the multiple linear regression model were used to study the relationship between liquidity and profitability with the banking safety and their impact on it. The results of the study showed that, there is a statistically significant positive correlation between the liquidity ratios (total liquid and semi-liquid assets/ total deposits; total liquid assets/ total deposits; total liquid assets/ total assets) and banking safety in Syrian private commercial banks, there is a statistically significant positive correlation between the profitability ratio (Return On Assets; Return On Equity) and banking safety in Syrian private commercial banks. The study recommended the need to maintain high and good levels of banking safety in Syrian private commercial banks to exceed 20%, and the need to maintain good levels of liquidity and attention in investing shareholders' funds and all bank assets due to their important role in raising the level of banking safety in Syrian private commercial banks, and the study recommended benefiting from the models reached by the study and developing it to more sophisticated models by relying on data for longer periods of time.
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
