Due to fundamental changes in the market, from mass customization and increasing production to product- services management, this led to the emergence of a fundamental and necessary systems aims to achieve cooperation between enterprises (such as the
exchange of services among
them) in order to meet the requirements of all users and customers. Achieving this goal requires to the enterprise (the market in general) find a way to meet the needs of users simultaneously and verifying structured cooperation based
on the request. And therefore we must work on the infrastructure of enterprise to exchange business information in a flexible, secure and adapted way to the needs of customers. Unfortunately all approaches exist to engineering and organize the enterprises, and existing information systems technologies lack the flexibility to respond appropriately and essentially to the requirements of enterprises which based on the principle of the cooperation
and exchange the services.
To overcome this problem we propose a new approach aims to reorganize the enterprises to groups of industrial services to exchange information, and taking into account the industrial constraints during the reorganization and assembly the business services.
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe
titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
