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Assessing the creation policies of loan portfolios in the commercial banks (A comparative study of public and private commercial banks in the Syrian Coast)

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 Publication date 2014
  fields Economy
and research's language is العربية
 Created by امانة التحرير مجلة جامعة تشرين




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The objective of this study is to assess the reality of the professional commitment of the employees in the private commercial banks in lattakia Governorate, The researchers identified three types of functional commitment, which included both Affecti ve commitment, Continuance commitment, and Normative commitment. The researchers distributed a questionnaire to a random sample of 77 workers. Each questionnaire included 24 phrases that measured the three types of commitment. They calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test was used for one sample to test the hypotheses, The researchers found results showing high degrees of functional commitment of all three types, but at varying degrees, where the mean of the responses on the expressions that measured the three types of commitment was Greater than the mean neutrality of the scale.
The research aimed to identifying the relationship between the use of information technology and enhance of market share in Syrian commercial Banks. By identifying the extent of the impact of each dimensions of information technology, by determining the extent to which both the information technology dimensions and the basic requirements of the application of information technology affect market share, the researchers relied on the prescriptive approach and the descriptive approach as a general approach to research, the questionnaire was distributed to 250 senior management in public and private commercial banks, and this study concluded several results, the most important of which was a moral relationship between the use of information technology and the market share, and this relationship is acceptable and positive, and is due to the lack of human resource skills and modern material components, especially in senior management, the researchers have reviewed many important results and made several suggestions and recommendations, the most important of which was the need to develop an appropriate strategy for the use of information technology supporting its operations within the overall strategy of the bank and following up on its implementation and evaluation in order to achieve the basic objectives of the Bank.
The research aims at identifying the factors affecting the returns of loan portfolios of private commercial banks in Syria during the period (2007- 2012), where it was studying the behavior of the dependent variable represented in (Yield Loan Portfol ios) and the independent variables of (employment rate of deposits in loans, the size of the bank liquidity the age of the bank, the number of branches, and the capital adequacy ratio) is studied. Research findings There is a significant positive effect for independent variables, such as age of the bank, capital adequacy ratio (except Byblos Bank Syria) affecting loan portfolios returns on private commercial banks under study. There is not a statistically significant effect for independent variables like employment rates of deposits in loans, the size of the bank, and liquidity (except Byblos Bank Syria), and the number of the bank branches (except Bank of Syria and overseas) returns on the loan portfolios private commercial banks under study.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
The research aims to study the role of marketing intelligence in creating competitive vigilance at the branches of the commercial bank and branches of Bemo Bank operating in the Syrian coast.. The researcher used the descriptive approach and develo ped a questionnaire to collect preliminary data about research sample’s vocabularies, which was a simple consists of Staff (head of department / manager) was on the Syrian coast. The questionnaire was distributed to the staff of the banks in the study, where they reached 79 employees, but only 66 of them were valid questionnaires. The questionnaire used a Likert Scale )five points scale). Furthermore, the analysis used statistical indicators that were appropriate for nominal and grade data. Finally, reliability and validity of honesty testing was conducted to determine the suitability of questionnaire’s questions to the research goal, as well as a set of testing differences between averages. The research concluded the following findings: 1.There is statistically significant relationship between marketing intelligence and its ability to achieve competitive vigilance at organizations. 2.There is a correlation significant relationship between competitor’s position and attitude study and achieving competitive vigilance. 3.There is a correlation significant relationship between customers’ study and achieving competitive vigilance.

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