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Register a new userThe role of research analyzes in increasing the efficiency of the websites of business organizations: A field study in the Syrian business environment
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Tishreen University مقالة
Publication date
2019
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The research aimed to examine the relationship between the use of Google Analytics as a model and the increase in efficiency of these websites, which relate to the following dimensions: bounce rate, conversion of visitors to customers. In order to achieve this, a basic hypothesis has been formulated, with two sub-hypotheses. The researcher used the questionnaire technique to collect the data, and analyzed it using statistical tests, the most important of which are the one-sample t. test and the Pearson Correlation. The researcher found many results, the most important of which was: There is a strong positive relationship between the use of websites for search analytics (Google Analytics as a model) and increasing the efficiency of these websites.
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Research summary
تهدف الدراسة إلى استكشاف العلاقة بين استخدام تحليلات البحث، مثل Google Analytics، وزيادة كفاءة المواقع الإلكترونية لمنظمات الأعمال في البيئة السورية. تم صياغة فرضية رئيسية تتفرع إلى فرضيتين فرعيتين، واستخدم الباحثون استبيانات لجمع البيانات وتحليلها باستخدام اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون. توصلت الدراسة إلى وجود علاقة إيجابية قوية بين استخدام تحليلات البحث وزيادة كفاءة المواقع الإلكترونية، حيث تساعد هذه التحليلات في تقليل معدل الارتداد وزيادة تحويل الزوار إلى عملاء. كما أوصت الدراسة بزيادة الاهتمام بتحليلات البحث لتحسين أداء المواقع الإلكترونية السورية.
Critical review
تعتبر الدراسة خطوة مهمة نحو فهم تأثير تحليلات البحث على كفاءة المواقع الإلكترونية، ولكن هناك بعض النقاط التي يمكن تحسينها. أولاً، كان من الممكن توسيع نطاق العينة لتشمل مواقع إلكترونية من قطاعات مختلفة لزيادة تعميم النتائج. ثانياً، لم تتناول الدراسة بشكل كافٍ التحديات التي قد تواجهها المواقع الإلكترونية في تنفيذ تحليلات البحث. ثالثاً، كان من الممكن تقديم توصيات أكثر تفصيلاً حول كيفية تحسين محتوى المواقع بناءً على نتائج التحليلات. وأخيراً، كان من الأفضل تضمين دراسات حالة من بيئات أعمال مشابهة لتعزيز مصداقية النتائج.
Questions related to the research
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ما هي الفرضية الرئيسية للدراسة؟
الفرضية الرئيسية للدراسة هي أنه لا توجد علاقة معنوية بين استخدام المواقع الإلكترونية لتحليلات البحث (Google Analytics كنموذج) وزيادة كفاءة هذه المواقع.
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ما هي الأدوات الإحصائية التي استخدمها الباحثون لتحليل البيانات؟
استخدم الباحثون اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون لتحليل البيانات.
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ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود علاقة إيجابية قوية بين استخدام تحليلات البحث وزيادة كفاءة المواقع الإلكترونية، بما في ذلك تقليل معدل الارتداد وزيادة تحويل الزوار إلى عملاء.
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ما هي التوصيات التي قدمتها الدراسة لتحسين كفاءة المواقع الإلكترونية السورية؟
أوصت الدراسة بزيادة الاهتمام بتحليلات البحث لتحسين أداء المواقع الإلكترونية السورية، بما في ذلك تحليل الأسواق الجديدة المحتملة، وتحسين محتوى الموقع، وتحديد أولويات تحسين التصفح عبر الجوال وأجهزة سطح المكتب.
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