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Register a new userThe Role Of Strategic Intelligence In Developing The Performance Of Insurance Companies (A Field Study On Private Insurance Companies In The Syrian Coast)
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Tishreen University مقالة
Publication date
2018
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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This research deals with the role of strategic intelligence in the development of the performance of insurance companies where strategic intelligence contributes to helping organizations achieve their goals and interact with their environment with a great deal of flexibility, by providing them with predictions of opportunities and threats, and taking appropriate action on the basis of systematic knowledge and thinking, enabling the organization to respond to current and future environment changes, and planning and forecasting results, which reflected positively on performance, strategic intelligence consists of several elements, including: foresight, systematic thinking, future visioning, motivation, and partnership. The research aims to analyze the reality of applying the elements of strategic intelligence in Private Insurance Companies in The Syrian Coast, and study the nature and strength of the relationship between strategic intelligence and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire method to collect the data and analyzed it by using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the multiple regression test. The researcher found several results, the most important of which is: Strategic intelligence is available in the studied companies with an average evaluation. There is also a positive correlation between strategic intelligence and performance. There is a statistically significant effect on the elements of strategic intelligence on performance in the studied companies, except for the elements of future vision and motivation.
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Research summary
يتناول البحث دور الذكاء الاستراتيجي في تطوير أداء شركات التأمين الخاصة في الساحل السوري. يوضح البحث أن الذكاء الاستراتيجي يساعد الشركات على تحقيق أهدافها والتفاعل مع بيئتها بمرونة من خلال التنبؤ بالفرص والتهديدات واتخاذ الإجراءات المناسبة بناءً على المعرفة والتفكير المنظم. يتكون الذكاء الاستراتيجي من عدة عناصر هي: الاستشراف، التفكير المنظم، الرؤية المستقبلية، الدافعية، والشراكة. يهدف البحث إلى تحليل واقع تطبيق هذه العناصر في شركات التأمين الخاصة في الساحل السوري ودراسة العلاقة بينها وبين الأداء. لتحقيق ذلك، تم استخدام استبانة لجمع البيانات وتحليلها باستخدام اختبارات إحصائية مثل اختبار الوسط الحسابي واختبار الارتباط الثنائي واختبار الانحدار المتعدد. توصل الباحث إلى أن الذكاء الاستراتيجي متوفر في الشركات المدروسة بتقييم متوسط، وأن هناك علاقة طردية موجبة بين الذكاء الاستراتيجي والأداء، باستثناء عنصري الرؤية المستقبلية والدافعية. يوصي البحث بزيادة الاهتمام بفروع التأمين المختلفة وتحقيق التوازن في النشاط التأميني، وتدريب العاملين، وتحديث خطط التنفيذ بناءً على نتائج المراقبة، وتحليل المشكلات بشكل شامل، وتشجيع العاملين على المشاركة في اتخاذ القرارات وتحمل المسؤولية، وتقديم حوافز تشجيعية، والاهتمام بالتعاون مع منظمات أخرى للاستفادة من خبراتها ومواردها.
Critical review
دراسة نقدية: يعتبر البحث مساهمة قيمة في مجال إدارة الأعمال والتأمين، حيث يسلط الضوء على أهمية الذكاء الاستراتيجي في تحسين أداء الشركات. ومع ذلك، يمكن توجيه بعض الملاحظات النقدية للبحث. أولاً، قد يكون من المفيد توسيع نطاق الدراسة لتشمل شركات تأمين في مناطق أخرى من سوريا أو حتى في دول أخرى للحصول على نتائج أكثر شمولية. ثانياً، يمكن تعزيز البحث من خلال استخدام أساليب بحثية متنوعة مثل المقابلات العميقة أو دراسات الحالة لتقديم فهم أعمق للعوامل المؤثرة على الذكاء الاستراتيجي والأداء. ثالثاً، يمكن أن يكون هناك تركيز أكبر على كيفية تحسين عناصر الرؤية المستقبلية والدافعية، حيث أظهرت النتائج أن تأثيرهما غير معنوي على الأداء. أخيراً، يمكن أن يكون هناك تحليل أكثر تفصيلاً للعوامل الخارجية التي قد تؤثر على تطبيق الذكاء الاستراتيجي في شركات التأمين السورية، مثل الظروف الاقتصادية والسياسية.
Questions related to the research
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ما هي العناصر الأساسية للذكاء الاستراتيجي التي تناولها البحث؟
العناصر الأساسية للذكاء الاستراتيجي التي تناولها البحث هي: الاستشراف، التفكير المنظم، الرؤية المستقبلية، الدافعية، والشراكة.
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ما هي النتائج الرئيسية التي توصل إليها الباحث بخصوص العلاقة بين الذكاء الاستراتيجي والأداء؟
توصل الباحث إلى أن هناك علاقة طردية موجبة بين الذكاء الاستراتيجي والأداء في الشركات المدروسة، باستثناء عنصري الرؤية المستقبلية والدافعية.
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ما هي التوصيات التي قدمها الباحث لتحسين أداء شركات التأمين السورية؟
التوصيات تشمل زيادة الاهتمام بفروع التأمين المختلفة، تحقيق التوازن في النشاط التأميني، تدريب العاملين، تحديث خطط التنفيذ، تحليل المشكلات بشكل شامل، تشجيع العاملين على المشاركة في اتخاذ القرارات وتحمل المسؤولية، تقديم حوافز تشجيعية، والاهتمام بالتعاون مع منظمات أخرى للاستفادة من خبراتها ومواردها.
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ما هي الأساليب الإحصائية التي استخدمها الباحث لتحليل البيانات؟
استخدم الباحث عدة أساليب إحصائية لتحليل البيانات، منها اختبار الوسط الحسابي One-Sample t. test، اختبار الارتباط الثنائي Pearson Correlation، واختبار الانحدار المتعدد.
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