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The role of technological development in the creative orientation of the organization (A field study of the industrial business organizations operating in the Syrian coastal cities)

دور التطوّر التكنولوجي في التوجّه الإبداعي للمنظمة (دراسة ميدانية في منظمات الأعمال الصناعية العاملة في الساحل السوري)

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 Publication date 2015
and research's language is العربية
 Created by Shamra Editor




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This research studies the role of technological development in the creative orientation of the organization; in order to find a logical answer to the research problem that says: to which extent the technological development of the industrial organizations might effect on its creative orientations. The main aim of this study is to determine the relationship between the technological development degree represented by (the level of the research and technological development, the level of networks and contact), and the creative orientation of the organization represented by (the intention of creativity, the infrastructure of creativity, and finally the implementation of creativity) in the above-mentioned organizations.


Artificial intelligence review:
Research summary
تناول هذا البحث دور التطور التكنولوجي في التوجّه الإبداعي للمنظمات الصناعية العاملة في الساحل السوري. يهدف البحث إلى تحديد العلاقة بين درجة التطور التكنولوجي، ممثلة بمستوى البحث والتطوير التكنولوجي، مستوى الشبكات، ومستوى الاتصال، وبين التوجّه الإبداعي للمنظمات، ممثلة بالنية بالإبداع، البنية التحتية للإبداع، وتنفيذ الإبداع. استخدم الباحث استبانة وزعت على 100 عامل في 10 منظمات صناعية متوسطة الحجم في الساحل السوري. أظهرت النتائج وجود ضعف في المستوى التكنولوجي والتوجّه الإبداعي في المنظمات المدروسة، كما أظهرت وجود علاقة متينة ومعنوية بين درجة التطور التكنولوجي والتوجّه الإبداعي. أوصى البحث بضرورة اعتماد المنظمات السورية على التكنولوجيا وتفعيل دور البحث والتطوير لرفع مستوى التوجّه الإبداعي.
Critical review
دراسة نقدية: على الرغم من أهمية البحث في تسليط الضوء على العلاقة بين التطور التكنولوجي والتوجّه الإبداعي، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، العينة المستخدمة في البحث قد لا تكون كافية لتمثيل جميع المنظمات الصناعية في الساحل السوري، مما قد يؤثر على تعميم النتائج. ثانياً، كان من الممكن استخدام أدوات بحثية إضافية مثل المقابلات أو الدراسات الحالة لتعزيز النتائج. ثالثاً، لم يتناول البحث بشكل كافٍ تأثير العوامل الخارجية مثل البيئة الاقتصادية والسياسية على التوجّه الإبداعي للمنظمات. وأخيراً، كان من الممكن تقديم تحليل أعمق للبيانات باستخدام تقنيات إحصائية متقدمة.
Questions related to the research
  1. ما هي الأهداف الرئيسية لهذا البحث؟

    الأهداف الرئيسية هي تحديد العلاقة بين درجة التطور التكنولوجي والتوجّه الإبداعي في منظمات الأعمال الصناعية العاملة في الساحل السوري.

  2. ما هي النتائج الرئيسية التي توصل إليها البحث؟

    النتائج الرئيسية هي وجود ضعف في المستوى التكنولوجي والتوجّه الإبداعي في المنظمات المدروسة، ووجود علاقة متينة ومعنوية بين درجة التطور التكنولوجي والتوجّه الإبداعي.

  3. ما هي التوصيات التي قدمها الباحث؟

    التوصيات تشمل ضرورة اعتماد المنظمات السورية على التكنولوجيا وتفعيل دور البحث والتطوير لرفع مستوى التوجّه الإبداعي.

  4. ما هي الأدوات البحثية التي استخدمها الباحث لجمع البيانات؟

    استخدم الباحث استبانة وزعت على 100 عامل في 10 منظمات صناعية متوسطة الحجم في الساحل السوري.


References used
DOBNI. C, (2011), “The relationship between innovation orientation and organizational performance”, International Journal of Innovation and Learning , Vol. 10, No.3: 226-240
Isobe, Takehiko; Makino, Shige; Montgomery, David, (2012). “Technological capabilities and firm performance: The case of smallmanufacturing firms in Japan”, Asia Pacific Journal of Management
Soteriou, A. C & Zenios, S. A, (2000), "Operations, Quality & Profitability In The Provision of Banking Service”, Department of Business Administration, University of Cyprus, The Wharton School, USA, Apors
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