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Register a new userThe Role of Mass Media in our Digital Age in Forming the Family System of Values
دور الإعلام في العصر الرقمي في تشكيل قيم الأسرة العربية "دراسة تحليلية"
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محمد خليل الرفاعي( باحث )
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ازدادت أبعاد الدور الإعلامي و الاتصالي من خلال الأقمار الصناعية، و البث المباشر، و ازدياد أعداد المحطات الفضائية على نحو لم يكن مسبوقاً من قبل، و شيوع شبكة الإنترنت و ربطها العالم بشرايين معلوماتية لم تكن متاحة سابقاً، الأمر الذي جعل من الميسور وضع الجمهور في دول العالم كافة عرضة لتأثير وسائله المتنوعة، من هنا تنبع مشكلة هذه الدراسة من تغيرات تكاد تكون انقلابية على مفاهيم الحياة و أسلوبها في السنوات السابقة، و يقود هذه التغييرات وسائل الإعلام و الاتصال لتشكيل عقل جديد مختلف معرفياً و وجدانياً و سلوكياً عن الأجيال السابقة، و تنبع أهميتها من أن الإعلام و الاتصال يشكل في عصرنا الحاضر القوة الأكثر تأثيراً في حياتنا بسبب التطور التكنولوجي، و ذلك بهدف رصد دور وسائل الإعلام و الاتصال في عصره الرقمي في تشكيل المنظومة القيمية للأسرة، حيث تنتمي هذه الدراسة إلى نمط البحوث النوعية (كيفية)، و تعتمد على منهج المسح التحليلي، و جمعت بياناتها بوسيلة الملاحظة العامة.
The role of information and communications have increased through satellites, live broadcasting, the unprecedented increase in the number of TV channels, and the spread of the internet which connected the world in ways which were not available before. This made it easy for the audience worldwide to be influenced by different information channels. Herein comes the problem of this study with changes which seem to be contrary to the concepts and lifestyles of the previous years. These changes are led by mass media and communication systems to form new minds which are different from previous generations cognitively, affectionately, and behaviorally. The significance of this study stems from the fact that the mass media and communication form the most influential power in our lives because of technological development in our present age. This study aims at exploring the role of mass media and communication in our digital age in forming the family system of values. This study belongs to qualitative research type, and depends on the analytical descriptive method. The data were collected through general observation.
References used
الجزار، نجوى: تأثير القيم التي تعكسها إعلانات التلفزيون المصري على الاتجاهات نحو الإعلان، رسالة دكتوراه غير منشورة، كلية الإعلام، جامعة . القاهرة، 1998
Anderson.J.A. : Communication Research , N Y. McGaw, Hill , 1987
Barran.Stanly. J & Dennis, R. Davis: Mass Communication Theory, Foundation, Ferment and Future (New York: Wads Worth Publishing Company 1995
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