This study aimed to identify the relationship between job satisfaction and marketing performance in the Syrian Railways Establishment in Lattakia. By identifying the impact of each the functional upgrade, working hours (work program), work content, a
nd work environment. The researcher relied on the Deductive Approach as a general method. He follows a survey methodology, and he gave a questionnaire to 290 people of the staff of the institution, He also made a field study to show this relationship, The main result of the study was that there an existence of an acceptable positive correlation between job satisfaction and marketing performance through upgrade, work program, content and work environment, And we provided a summary of the main result that have found out is that the most important role of job satisfaction in improving marketing performance, With the presentation of some of the proposals and recommendations The need for the institution to increase its interest in the satisfaction of the functional factor, through achieving in obtaining promotion and providing material and moral incentives through programs of work and providing independence in work, because it will increase the efficiency and effectiveness in the performance of the institution and achieve profitability, and improve the volume of sales, and enhance the loyalty of its employees.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of many
of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it
is due to the revaluation of foreign currencies into SYP using the new exchange rates. The
process of identifying growth requires monitor the development of man
y of the basic
elements of the Bank's work, So we can say that Since the beginning of the crisis so far,
based on the annual reports of Syrian banks, the banking sector did not achieve any real
growth.That is normal causeThe country is going through one of its most difficult times,
making the economic wheel descend significantly.
The research aims to study the development of innovations in banking service and
their impact on marketing performance.To achieve this, the researcher used the model of
six dimensions of innovation services to assess marketing performance, and has been
formulated three main hypotheses were tested by Statistical Package for Social Sciences
SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo
outperform the Commercial Bank of Syria in the degree of innovation strategy adopted
during the crisis, and there is no significant relationship between innovationin services and
marketing performance.so,the researcher has proposed to study the opportunities which are
created by the crisis through analyzing the internal and external environment of banks,
relying on innovation activities as a strategy for optimization investment and long-term
growth.
This study aims to clarify the ability of Syrian companies to improve their
performance through adoption of green accounting as a marketing concept and its impact
on market share.
The study focused on the components and obstacles of environmental
knowledge for
application of green accounting and its impact on the marketing performance of the
company.
The researcher used the descriptive approach in the research community (Banias Oil
Refining Company), using a survey that has been distributed amongst workers in the
company, then the researcher analyzed the survey results by the Statistical Package for the
Social Sciences (SPSS).
The research concluded the following findings: Environmental knowledge among
workers is not at the required level, and this is what hampers the application of green
accounting in the academic concept Basically, in addition to having a lot of obstacles that
have limited the success in the application of green accounting and that reflected in turn on
the marketing performance of the company.
The Study aimed to explore the potential effect of following marketing performance indicators in achieving competitive performance in general; though, the author applied the study on group of insurance companies in Syria through distributing /110/ qu
estionnaires to their employees; the study conducted some results: there is a significant effect for the marketing performance on the competitive performance, and that there is significant differences between the questioned one about their view to the marketing performance and competitive performance according to the experience.
