This paper aims to evaluate internal marketing practices (the service culture, the
internal training and disseminate the marketing information to employees) in all brokerage
firms in Damascus. The research adopted quantitative approach and positivi
sm philosophy
besides deductive approach as scientific methodology for the research. The research
population included employees working in all brokerage firms, (95) questionnaires were
distributed to the workers in brokerage firms, (80) questionnaires were responded, the
response rate was (84.21%).
By using appropriate statistical methods, the study reached the following results:
1. There is service culture within brokerage firms working in Damascus.
2. There is no internal marketing within brokerage firms working in Damascus.
3. All brokerage firms in Damascus disseminated the marketing information to employees.
4.There were no statistically significant differences between the averages of
employees’ evaluation of internal training in brokerage firms according to the number of
experience years, while there were statistically significant differences between the
averages of employees’ evaluation of service culture and disseminate the marketing
information to employees in brokerage firms according to the number of experience years.
This study aimed to identify the relationship between job satisfaction and marketing performance in the Syrian Railways Establishment in Lattakia. By identifying the impact of each the functional upgrade, working hours (work program), work content, a
nd work environment. The researcher relied on the Deductive Approach as a general method. He follows a survey methodology, and he gave a questionnaire to 290 people of the staff of the institution, He also made a field study to show this relationship, The main result of the study was that there an existence of an acceptable positive correlation between job satisfaction and marketing performance through upgrade, work program, content and work environment, And we provided a summary of the main result that have found out is that the most important role of job satisfaction in improving marketing performance, With the presentation of some of the proposals and recommendations The need for the institution to increase its interest in the satisfaction of the functional factor, through achieving in obtaining promotion and providing material and moral incentives through programs of work and providing independence in work, because it will increase the efficiency and effectiveness in the performance of the institution and achieve profitability, and improve the volume of sales, and enhance the loyalty of its employees.
