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Register a new userThe Role Of Job Satisfaction In Improving Marketing Performance (A Field Study On Syrian Railways In Lattakia)
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Added by
Tishreen University مقالة
Publication date
2018
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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This study aimed to identify the relationship between job satisfaction and marketing performance in the Syrian Railways Establishment in Lattakia. By identifying the impact of each the functional upgrade, working hours (work program), work content, and work environment. The researcher relied on the Deductive Approach as a general method. He follows a survey methodology, and he gave a questionnaire to 290 people of the staff of the institution, He also made a field study to show this relationship, The main result of the study was that there an existence of an acceptable positive correlation between job satisfaction and marketing performance through upgrade, work program, content and work environment, And we provided a summary of the main result that have found out is that the most important role of job satisfaction in improving marketing performance, With the presentation of some of the proposals and recommendations The need for the institution to increase its interest in the satisfaction of the functional factor, through achieving in obtaining promotion and providing material and moral incentives through programs of work and providing independence in work, because it will increase the efficiency and effectiveness in the performance of the institution and achieve profitability, and improve the volume of sales, and enhance the loyalty of its employees.
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Research summary
هدفت هذه الدراسة إلى التعرف على العلاقة بين الرضا الوظيفي والأداء التسويقي في مؤسسة الخطوط الحديدية السورية في اللاذقية. اعتمد الباحث على المنهج الاستنباطي كمنهج عام للبحث، واستخدم منهجية المسح، حيث قام بتوزيع استبانة على 290 فردًا من كادر العاملين في المؤسسة. أظهرت النتائج وجود علاقة معنوية طردية بين الرضا الوظيفي والأداء التسويقي، حيث يلعب الرضا الوظيفي دورًا كبيرًا في تحسين الأداء التسويقي من خلال الترقية، وبرامج العمل، ومحتوى وبيئة العمل. أوصت الدراسة بزيادة اهتمام المؤسسة برضا العاملين من خلال تحقيق العدالة في الحصول على الترقية، وتوفير الحوافز المادية والمعنوية، وتقديم الاستقلالية في العمل، مما يزيد من الفاعلية والكفاءة في أداء المؤسسة وتحقيق الربحية، وتحسين حجم المبيعات، وتعزيز ولاء العاملين.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تسلط الضوء على العلاقة بين الرضا الوظيفي والأداء التسويقي في قطاع النقل، وهو مجال لم يحظَ بالكثير من الاهتمام في الدراسات السابقة. ومع ذلك، يمكن انتقاد الدراسة من حيث اعتمادها على منهجية المسح فقط، حيث كان من الممكن استخدام أساليب بحثية متنوعة لتعزيز النتائج. بالإضافة إلى ذلك، كان من الممكن تقديم تحليل أعمق للعوامل المؤثرة في الرضا الوظيفي بشكل منفصل لكل عامل من العوامل المدروسة. كما أن الدراسة ركزت على جانب واحد من الأداء التسويقي وهو الفاعلية والكفاءة، وكان من الممكن توسيع نطاق البحث ليشمل جوانب أخرى مثل الابتكار والتكيف مع التغيرات السوقية.
Questions related to the research
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ما هي العلاقة بين الرضا الوظيفي والأداء التسويقي في مؤسسة الخطوط الحديدية السورية؟
أظهرت الدراسة وجود علاقة معنوية طردية بين الرضا الوظيفي والأداء التسويقي، حيث يلعب الرضا الوظيفي دورًا كبيرًا في تحسين الأداء التسويقي من خلال الترقية، وبرامج العمل، ومحتوى وبيئة العمل.
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ما هي العوامل التي تؤثر على الرضا الوظيفي وفقًا للدراسة؟
العوامل التي تؤثر على الرضا الوظيفي تشمل الترقية، وبرامج العمل، ومحتوى العمل، وبيئة العمل.
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ما هي التوصيات التي قدمتها الدراسة لتحسين الأداء التسويقي؟
أوصت الدراسة بزيادة اهتمام المؤسسة برضا العاملين من خلال تحقيق العدالة في الحصول على الترقية، وتوفير الحوافز المادية والمعنوية، وتقديم الاستقلالية في العمل.
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ما هي منهجية البحث التي اعتمدت عليها الدراسة؟
اعتمدت الدراسة على المنهج الاستنباطي كمنهج عام للبحث، واستخدمت منهجية المسح، حيث تم توزيع استبانة على 290 فردًا من كادر العاملين في المؤسسة.
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