This paper aims to evaluate internal marketing practices (the service culture, the
internal training and disseminate the marketing information to employees) in all brokerage
firms in Damascus. The research adopted quantitative approach and positivi
sm philosophy
besides deductive approach as scientific methodology for the research. The research
population included employees working in all brokerage firms, (95) questionnaires were
distributed to the workers in brokerage firms, (80) questionnaires were responded, the
response rate was (84.21%).
By using appropriate statistical methods, the study reached the following results:
1. There is service culture within brokerage firms working in Damascus.
2. There is no internal marketing within brokerage firms working in Damascus.
3. All brokerage firms in Damascus disseminated the marketing information to employees.
4.There were no statistically significant differences between the averages of
employees’ evaluation of internal training in brokerage firms according to the number of
experience years, while there were statistically significant differences between the
averages of employees’ evaluation of service culture and disseminate the marketing
information to employees in brokerage firms according to the number of experience years.
