Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe evaluation of internal marketing practices in brokerage firms (A Field study in all brokerage firms in Damascus)
تقييم إجراءات التسويق الداخلي في شركات الوساطة المالية (دراسة ميدانية في شركات الوساطة المالية العاملة في مدينة دمشق)
1182
0 26
0
(
0
)
Authors
عمران منذر التلا( باحث )
Created by
Shamra Editor
Ask ChatGPT about the research
يتناول البحث تقييم إجراءات التسويق الداخلي في شركات الوساطة المالية العاملة في مدينة دمشق من خلال تقييم وجود ثلاثة إجراءات من إجراءات التسويق الداخلي في هذه الشركات و هي (ثقافة الخدمة، التدريب الداخلي، نشر المعلومات التسويقية على العاملين). اعتمد البحث على المنهج الكمي و الفلسفة الوضعية و المدخل المنهجي الاستنتاجي كأسلوب للدراسة من خلال تحويل النظرية التي تتحدث عن تطبيق التسويق الداخلي في شركات الوساطة المالية إلى فرضيات محددة قابلة للاختبار. و شمل مجتمع البحث كل العاملين في شركات الوساطة المالية العاملة في مدينة دمشق، حيث تم توزيع (95) استبانة على العاملين في شركات الوساطة المالية، أعيد منها (80) استبانة بنسبة استجابة بلغت (84.21%)، و باستخدام الأساليب الإحصائية المناسبة تم التوصل إلى النتائج الآتية: 1_ توجد ثقافة خدمة لدى شركات الوساطة المالية العاملة ضمن مدينة دمشق. 2_ لا يوجد تدريب داخلي لدى شركات الوساطة المالية العاملة ضمن مدينة دمشق. 3_ تقوم شركات الوساطة المالية العاملة في مدينة دمشق بنشر المعلومات التسويقية للعاملين فيها. 4_ لا توجد فروق ذات دلالة إحصائية بين متوسطات تقييمات العاملين في شركات الوساطة المالية للتدريب الداخلي بحسب عدد سنوات الخبرة، بينما توجد فروق ذات دلالة إحصائية بين متوسطات تقييمات العاملين في شركات الوساطة المالية لثقافة الخدمة و لنشر المعلومات التسويقية بحسب عدد سنوات الخبرة.
This paper aims to evaluate internal marketing practices (the service culture, the internal training and disseminate the marketing information to employees) in all brokerage firms in Damascus. The research adopted quantitative approach and positivism philosophy besides deductive approach as scientific methodology for the research. The research population included employees working in all brokerage firms, (95) questionnaires were distributed to the workers in brokerage firms, (80) questionnaires were responded, the response rate was (84.21%). By using appropriate statistical methods, the study reached the following results: 1. There is service culture within brokerage firms working in Damascus. 2. There is no internal marketing within brokerage firms working in Damascus. 3. All brokerage firms in Damascus disseminated the marketing information to employees. 4.There were no statistically significant differences between the averages of employees’ evaluation of internal training in brokerage firms according to the number of experience years, while there were statistically significant differences between the averages of employees’ evaluation of service culture and disseminate the marketing information to employees in brokerage firms according to the number of experience years.
References used
AHMAD, A; AL-BORIE, H. Impact of Internal Marketing on Job Satisfaction and Organizational Commitment: A Study of Teaching Hospitals in Saudi Arabia. Business and Management Research, 1(3), (2012). 13-26
AHMED, P; RAFIQ, M. The role of internal marketing in the implementation of marketing strategies. European Journal of Marketing, 1(4), (1995), 32-51
AHMED, P; Rafiq, M; SAAD, N. Internal marketing and the mediating role of organizational competencies. European Journal of Marketing, 3(7), (2003), 47-65
rate research
Read More
The study aimed to evaluate the efficiency of the performance of the
brokerage firms and financial services operating in the Damascus
Securities Exchange from the point of view of investors in the market,
study sample included 150 investors, and u
sed the questionnaire to
investigate investors' opinions about brokerage firms operating in the
market and the role they play during the period from December until the
end April of 2015, where the answers were analyzed using spss program.
The aim of this research is to explore the opinions of financial statements users,
represented by financial brokers working in the Syrian brokerage companies, about the
application of fair value accounting. The concept of fair value accounting, and
the related
international accounting standards were explained.
In order to achieve the research objectives and testing research hypotheses, data was
collected using questionnaires distributed to financial brokers working in the Syrian
brokerage companies.
Results of this research showed significant differences between the degree of
financial statements users agreement on the advantages of applying the fair value
accounting and the criticisms of its application. Additionally, a significant relationship was
found between the degree of financial statements users agreement on applying the fair
value accounting, presenting the results of its application in the notes rather than the
financial statements themselves, the possibility of the precise calculation of the fair value
in one hand, and the level of its application in the other.
Stock broker has a pivotal role in the securities trading process, The
exchange of purchase and sale of securities achieve only by brokers
authorized by the market to buy and sell securities for the benefit and
account of clients .
The study aimed to test the role of planning in detecting the significant irregularities
in the financial statements of the clients in the audit companies and firms, where the
research came to provide a knowledge about the concept of planning an it
‟s activities,
beside its role in increasing the ability of the auditor in detecting the significant
irregularities in the financial statements of Clients. In this context, the research community
is determined as audit companies and firms, a sample of (60) individuals that are working
in the field of auditing in Damascus companies and firms were picked up, finally the
researcher reach to a group of conclusions:
1. There is a significant positive correlation between obtaining information about the
customer and detecting the significant irregularities in the financial statements of clients.
2. There is a significant positive correlation between obtaining the information of the
legal obligations of the client and detecting the significant irregularities in the financial
statements of clients..
3. There is a significant positive correlation between the implementation of the initial
analytical procedures and detecting the significant irregularities in the financial statements
of clients.
4. There is a significant positive correlation between the assessment of materiality
and detecting the significant irregularities in the financial statements of clients..
5. There is a significant positive correlation between audit risk assessment and
detecting the significant irregularities in the financial statements of clients..
This research aims to recognize the reality of the application of internal marketing
policies in the Syrian banking through a comparative study between public and private
banks in the extent of the application of these policies (the culture of serv
ice, internships,
Publishing of marketing information), the study included three public banks (Commercial
Bank of Syria, real Estate Bank of Syria, the agricultural Bank), three private banks
(international Bank for trade and finance, Arab Bank, Bank Audi), and to achieve the
study objectives were to build a questionnaire, applied to a sample of employees and
customers at the six banks, and the search is over to the following conclusions Private
banks tend to apply the internal marketing policies are larger and clearer than the public
banks, There is a difference in the application of the service culture variable depending on
the type of bank (in-particular), There is no difference in the application of in-house
training variable depending on the type of bank (in-particular), There is a difference in the
application deployment marketing information variable depending on the type of bank (inparticular)
and The private banks internal marketing policies applied better than public
banks.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
