The Role Of Public Relations From The Emploees’ Point Of View

institution because of its important and active role in achieving its goals. The importance of the public relation is increasing in the sports field because of the mass of this sector. Thus this study seeks to identify the role and importance of public relations in sports institutions in the Syrian Arab Republic, from the perspective of workers in order to illustrate of the reality of the functioning of this sector in the organizational structure .the descriptive method is used with analytical survey manner . The method was applied to a sample of 44 individuals representing 88% of the research community. Thestudy concluded with several important resultswhich include that there is a difference in the employees'point of view about the role and importance of public relations according to axes of the study. There are no low degrees of how to understand and use by the public relations staff.

The Impact of the Efficiency of Marketing Research System in Making Marketing Decisions (A Field study in Syriatel Telecom)

This paper deals with the impact of the Efficiency of marketing research system in making marketing decisions in the Syrian telecommunications companies, by studying the impact of (Data efficiency and workers efficiency and software efficiency that used in marketing research system) and making marketing decisions in telecommunications companies. The research adopted the descriptive approach, which included the research community who working in Syriatel Telecom were distributed (70) to identify the workers in the marketing research field and responsible for making marketing decisions, (60) questionnaire was responded, in rate (85.7%), by using appropriate statistical methods the study reached the following results: 1- There is a significant positive correlation between the efficiency of the used data in marketing research system and making marketing decisions in Syriatel Telecom. 2- There is a positive relationship and significant morale among the workers efficiency in marketing research system and making marketing decisions in Syriatel Telecom. 3- There is a positive relationship and weak significant differences between the efficiency of the software which used in marketing research system and make marketing decisions in Syriatel Telecom. 4- There is a significant positive relationship among all the independent variables (efficiency of marketing research system) with the dependent variable (making marketing decisions) where the variable (data efficiency) is the most influential dimension in the dependent variable (making marketing decisions) and the variable (Software efficiency) is the lower influent dimension in the dependent variable (making marketing decisions).