This study aimed to identify service quality level provided at hotels in Lattakia from
the guests' point of view. It also determined the satisfaction level of beneficiaries of hotel
services provided in research community and how guests evaluate th
e actual performance
of the hotel services provided at Afamia Rotana Hotel according to the quality hotel
services dimensions differently.
The research community consisted of Afamia Rotana Hotel guests. The researcher
has used the case study method and depended on descriptive approach to measure the
satisfaction of the beneficiaries with the quality of hotel services provided in the hotel. A
survey has been designed and distributed among the guests in order to measure the quality
level of hotel services in the research community. Then the researcher analyzed the survey
results by the Statistical Package for the Social Sciences (SPSS). The research concluded
that there was a clearly lack of quality of hotel services provided at the research
community according to the dimensions of quality of hotel services (tangibility, reliability,
power of responsiveness, empathy, trust and safety).
So the study has provided a set of recommendations, including making more efforts
to spread the quality culture at hotels, taking care of customers personally through the
accuracy of the performance, speed of implementation and courteous treatment, in addition
to developing a quality strategic plan in the research community.
The environmental culture is often absent from the minds of investors. Thus, devoted architect efforts in the field of production form،Without regard to the extent influenced by the concepts of sustainability. As well as the impact of production on t
he environment negatively. We find architectural products require high operating costs. Because of exaggeration in the use of materials may not be environmentally compatible. The architect alone is not responsible. There is also a lack of appreciation from the community. Or interest in the traditional entrance in Architecture, (Use of traditional solutions in climate treatment(
In addition to the lack of real environmental legislation to deter it. It is imperative to make binding for buildings and tourist complexes existing environmental procedures. And adherence to the study is necessary to reach the tourism respectful of the environmental standards. Reduction of the consumption of resources and on the design process and the level of sustainable tourism level.
This paper deals with the process and presents the basic steps that you must follow in resolving such buildings. And through monitoring some recreational facilities and tourist complexes around the world. It explains the general effects that led to the development of this type of buildings. It also includes some of the foundations and the general principles and standards-setting process to adjust the design and architectural sketch. In order to address such buildings academically in Syria.
Among most characteristic of hotels services, the guest room which the tourist stays in. Within this room
the tourist practices his activities to visit historical, archeological, marketing, entertaining...Etc.
By scoping on guest room design which
implies many indications concerning of hospitability duties,
service quality, cultural type whereas the tourist spends his staying during his tour. The hotel sojourn
relates ecological milieu and urban neighborhood. Such things lead the tourist to have general and
personal impressions during his tour. The high quality of such service presented to tourist, the increasing
of tourism income, and vice versa. The research concerned on hotel rating of 4 & 3 stars. This group
characterized by external and local arrival rates of low costs.
