The research aimed to determine the role of incentives in improving the work performance of the Banias Refinery, by defining the role of incentives represented (job stability, employee involvement, rewards) in improving the work performance of the Ba
nias Refinery, the researcher relied on the deductive approach as a method of thinking, and on the descriptive approach a procedural approach To find out the availability of incentive dimensions at Baniyas refinery. Where the researcher distributed a questionnaire to 350 workers, the study concluded that the lowest mean of the responses of the sample members to the phrases that measure the delegated participation of decision-making workers is 2.43, which is less than the mean of neutrality 3, and moral, meaning that workers do not participate in the discussion of any decision The company issues it according to the answers of the sample members. At lower levels, this affects their performance which is reflected in the performance of the work.
The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks. The study used the deductive approach as a
general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests. The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.
