اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Effect of Trust & Commitment on Customer's loyalty to the Organization "A Survey Study On The Syrian Commercial Bank Customers In Lattakia Province"
829
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
The research aims to identify the extent of the impact of the creation of confidence when the Commercial Bank of Syria clients to achieve their loyalty to him. And to identify the extent of the impact of the commitment of the Syrian Commercial Bank to customers to achieve customer loyalty to him. In order to achieve the goals researcher relied on the methodology include distribution (110) questionnaire was distributed to a random sample of the branches of the Syrian Commercial Bank customers in the province of Lattakia, and the use of SPSS statistical software for analysis by calculating the Pearson coefficient and the coefficient of determination. The researcher reached the low level of both the commitment and the confidence of customers, accompanied by lower customer loyalty to the bank, as the study found, and there is a significant correlation between each of the commitment and loyalty of customers of the bank, on the other hand, and there is a significant correlation between customer trust and loyalty of customers Commercial Bank of Syria.
No English abstract
مراجعة الذكاء الصنعي:
ملخص البحث
تهدف هذه الدراسة إلى استكشاف تأثير الثقة والالتزام على ولاء العملاء تجاه المصرف التجاري السوري في محافظة اللاذقية. اعتمد الباحث على منهجية توزيع استبيان على 110 عميل عشوائي من فروع المصرف، واستخدم برنامج SPSS للتحليل الإحصائي. أظهرت النتائج انخفاض مستوى الالتزام والثقة لدى العملاء، مما انعكس سلباً على ولائهم للمصرف. كما تبين وجود علاقة معنوية بين الالتزام والثقة وولاء العملاء. توصلت الدراسة إلى أن تحسين مستوى الالتزام والثقة يمكن أن يعزز ولاء العملاء، وأوصت بضرورة تبني استراتيجيات لتعزيز هذه القيم لدى العملاء.
قراءة نقدية
دراسة نقدية: تعتبر هذه الدراسة خطوة مهمة في فهم العلاقة بين الثقة والالتزام وولاء العملاء في القطاع المصرفي السوري. ومع ذلك، هناك بعض النقاط التي يمكن تحسينها. أولاً، حجم العينة قد يكون غير كافٍ لتعميم النتائج على جميع فروع المصرف التجاري السوري. ثانياً، لم تتناول الدراسة تأثير العوامل الخارجية مثل الظروف الاقتصادية والسياسية على ولاء العملاء. ثالثاً، كان من الممكن استخدام منهجيات تحليلية أكثر تعقيداً لتعزيز دقة النتائج. وأخيراً، كان من المفيد تضمين مقارنات مع بنوك أخرى للحصول على رؤية أشمل.
أسئلة حول البحث
-
ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي هو التعرف على تأثير الثقة والالتزام على ولاء العملاء تجاه المصرف التجاري السوري في محافظة اللاذقية.
-
ما هي المنهجية المستخدمة في الدراسة؟
استخدمت الدراسة منهجية توزيع استبيان على 110 عميل عشوائي من فروع المصرف التجاري السوري، وتم تحليل البيانات باستخدام برنامج SPSS.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى انخفاض مستوى الالتزام والثقة لدى العملاء، مما انعكس سلباً على ولائهم للمصرف، ووجود علاقة معنوية بين الالتزام والثقة وولاء العملاء.
-
ما هي التوصيات التي قدمتها الدراسة لتحسين ولاء العملاء؟
أوصت الدراسة بضرورة تبني استراتيجيات لتعزيز الالتزام والثقة لدى العملاء، مثل تحسين جودة الخدمات والوفاء بالوعود المقدمة للعملاء.
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
This study aimed to identify the mental image of the brand and the concept and definition of the concept of consumer trends, and aims to analyze the impact of the mental image of the brand on the consumer trends and according to the post-cognitive an
d behavioral. To achieve this, the researcher to identify and study the dimensions of mental image and its impact on consumer trends, through a survey on the brands of sport clothes in Lattakia province, and ensure that the research community on all consumers of sports apparel in Lattakia province will be selected sample based on the standard error of the percentage equation that 95% confidence coefficient In the case that the percentage of search terms a society in which the property is available measurement = 50% shop and return to the statistical tables showing that the appropriate sample size = 384 single and the researcher distributed 520 questionnaires were recovered 500 questionnaires were 480 valid study. The researcher found the presence of a statistically significant effect between the mental image of the brand, according to the post (cognitive - behavioral) and consumer trends toward brands of sport clothes in Lattakia province. The researcher presented through this study, a set of proposals and recommendations that are expected to help brand owners to enhance consumer confidence and business Baalamthm build positive attitudes towards it.
The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, c
ommitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.
The research aims at studying the extent of commercial banks' commitment to the dimensions of social responsibility (legal, economic, moral, humanitarian). The research adopted a descriptive approach, Also the research community included all workers
in the public and private commercial banks in the governate of Latakia, and of approximately (671) workers. The sample size was determined based on the statistical sample law, which has reached (244) workers and it has been distributed using the proportional distribution between public and private banks. The questionnaires were distributed to the employees, and (230) questionnaire were returned with a response rate (94.26%). Using statistical methods the results were as the following: *Commercial banks in the governate of Latakia are highly committed to dimensions of social responsibility, legal, economic, moral. The relative importance of the moral dimension is(71.88%), (77.68%) for the economic dimension, and (74.04%) for the moral dimension. *Commercial banks in Latakia governate is moderately committed to the humanitarian dimension of responsibility with the relative importance of (57.92%). *Public and private commercial banks do not differ in the degree of commitment to the dimensions of social responsibility: legal, economic, moral, and humanitarian.
Researchers have become increasingly interested in the impact of social media on the purchase process by studying many of the cultural factors influencing consumer behavior that are changing according to the rapid technological developments and the a
doption of technology by consumers in the conduct of their business activities. As an interactive tool that makes it easier for organizations to build accurate databases about their customers, accessibility and impact on their purchasing behavior. The study aimed to study the relationship between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes, and their ability to influence customers at each stage of the purchase process, which includes:: the generation phase of the need, the stage of the search for alternatives, the stage of evaluating the alternatives, the stage of making the purchase decision, and the post-purchase phase. In order to achieve this, a main hypothesis was formulated with five sub-hypotheses. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important being the one-sample T. test and the Pearson Correlation test. The researcher has reached several results, the most important of which is: There is a strong positive correlation between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes and all stages of the purchase process.
This study examined the relationship between demographic variables of age, sex, marital status, educational qualification, and the order of the human needs for employees. Through a survey study on employees in the textile and cotton industries sector
in the Syrian coast, the total number of valid questionnaires was 348 Reliability. And the researcher concluded to the following results: • There is a significant relationship between age and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between sex and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between marital status and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast. • There is a significant relationship between educational qualification and the order of the human needs for employees in the textile and cotton industries sector in the Syrian coast.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
