اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Role Of the Adopting Of the Social Responsibility In Marketing: A Case Study In Joud Company For The Food Industries
1006
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
No English abstract
مراجعة الذكاء الصنعي:
ملخص البحث
تستعرض الدراسة التي أعدها الدكتور سامر قاسم نور حسن وحود واقع تبني شركة جود للصناعات الغذائية لأبعاد المسؤولية الاجتماعية في التسويق، وذلك من خلال تحليل أربعة مجالات رئيسية: التعبئة والتغليف، التوزيع المادي، الترويج، والتعامل مع حالة الامتياز. اعتمدت الدراسة على المنهج الوصفي الإحصائي واستخدمت استبانة لجمع البيانات من 123 موظفًا في الشركة، مع استرداد 118 استبانة كاملة بنسبة استجابة بلغت 95.93%. أظهرت النتائج أن الشركة تتبنى المسؤولية الاجتماعية بدرجة عالية في جميع المجالات الأربعة، حيث بلغت الأهمية النسبية للتعبئة والتغليف 78.384%، وللتوزيع المادي 77.288%، وللترويج 69.152%، وللتعامل مع حالة الامتياز 77.458%. توصي الدراسة بزيادة تبني مفهوم المسؤولية الاجتماعية في التسويق من خلال إنشاء هيئة مختصة وتقديم خدمات اجتماعية متنوعة.
قراءة نقدية
دراسة نقدية: على الرغم من أن الدراسة تقدم تحليلًا شاملاً وموثقًا لواقع تبني المسؤولية الاجتماعية في شركة جود للصناعات الغذائية، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، الدراسة تعتمد بشكل كبير على البيانات المستمدة من استبانة واحدة، مما قد يحد من تنوع المصادر ويؤثر على شمولية النتائج. ثانياً، كان من الممكن أن تتضمن الدراسة مقارنة بين شركة جود وشركات أخرى في نفس القطاع لتوفير سياق أوسع. ثالثاً، لم تتناول الدراسة بشكل كافٍ التحديات التي تواجه الشركة في تبني المسؤولية الاجتماعية وكيفية التغلب عليها. وأخيراً، كان من الممكن أن تقدم الدراسة توصيات أكثر تفصيلية وقابلة للتنفيذ لتحسين الأداء الاجتماعي للشركة.
أسئلة حول البحث
-
ما هي الأبعاد الأربعة التي تم دراستها في تبني المسؤولية الاجتماعية في شركة جود للصناعات الغذائية؟
الأبعاد الأربعة هي التعبئة والتغليف، التوزيع المادي، الترويج، والتعامل مع حالة الامتياز.
-
ما هي نسبة الاستجابة للاستبانات التي تم توزيعها على موظفي شركة جود للصناعات الغذائية؟
نسبة الاستجابة بلغت 95.93% حيث تم استرداد 118 استبانة من أصل 123 موزعة.
-
ما هو المجال الذي حصل على أعلى نسبة أهمية نسبية في تبني المسؤولية الاجتماعية في شركة جود؟
المجال الذي حصل على أعلى نسبة أهمية نسبية هو التعبئة والتغليف بنسبة 78.384%.
-
ما هي التوصية الرئيسية التي قدمتها الدراسة لتحسين تبني المسؤولية الاجتماعية في شركة جود؟
التوصية الرئيسية هي زيادة تبني مفهوم المسؤولية الاجتماعية في التسويق من خلال إنشاء هيئة مختصة تهتم بتطبيق هذا المفهوم في أنشطة الشركة المختلفة.
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
The study aimed at determining the extent of the company's commitment to social responsibility according to the following areas: Social responsibility towards: community, environment, auditors, employees, shareholders, government, suppliers, competit
ors, The study was based on the Descriptive Methodology. The research society included all the employees of Joud Trading Company, which numbered (860) workers and workers. The sample size was determined by the statistical sample law. The sample size was 266 workers, (231) complete and valid for statistical analysis, with a response rate of (86.84%). The researcher used data processing SPSS.23, which is based on the following statistical methods: arithmetic average, standard deviation, relative importance, arithmetic mean. Test t) for one sample. One of the most important results of the study is that the company in question is committed to social responsibility according to the aforementioned fields and to a large extent.
This study aimed to evaluate JOUD Company for Food Industry adoption of elements of exterior green marketing mix. The researcher relied on the case study method, the researcher studied validity depending content validity and compatibility validity, t
he researcher relied on Alpha Cronbach scale to measure the reliability of study tool, and distributed a questionnaire to JOUD company managers, and interviewed most of them during the field study. The main conclusion is there was a partial adoption of the exterior green marketing mix in JOUD Company for Food Industry. The main recommendations were: there is a need for focus on green customer sand more work to raise environmental awareness in the community. Which contributes to competitiveness strength of the company in the future.
This study aims to determine the role of elements of sustainable marketing mix in achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
This was done using the descriptive approach. A questionnaire consisting of a
set of questions related to the studied research variables and distributed to a sample of workers in General Company for Metallurgical Industries (BARDA). The data were analyzed using the SPSS program. And the study reached a number of results.
1- There is a statistically significant relationship between the sustainable product and achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
2- There is a statistically significant relation between sustainable pricing and marketing efficiency in the General Company for Metallurgical Industries (Barada).
3 - There is a statistically significant relationship between the sustainable distribution and marketing efficiency in the General Company for Metallurgical Industries (Barada).
4- There is a statistically significant relationship between the sustainable promotion and marketing efficiency in the General Company for Metallurgical Industries (Barada).
The researcher also presented a set of proposals and recommendations that are expected to help the company's employees develop the working means in the company to reach a competitive position by establishing its marketing efficiency in the Syrian market.
This research aims to get an idea about the situation of using the marketing strategies in Al-Kamal Co. for Agricultural Industries and its contribution in developing the level of its performance and increasing its market share. To achieve the resear
ch objectives, questionnaire was devised and applied on a sample of the workers in the company. The research concluded the following results:
1- Al-Kamal Co. for Agricultural Industries tends to use strategies of uniqueness and promotion more than its aim to use strategy of concentration and distribution.
2- There are statistically significant differences between the marketing strategies (uniqueness, promotion and distribution) that are applied in the company and developing the level of its performance and increase its market share.
3- There are no statistically significant differences between the marketing strategies (concentration and distribution) that are applied in the company and developing the level of its performance and increase its market share.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
