اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe role of sustainable marketing in achieving marketing efficiency Field study in the General Company for Metallurgical Industries /Barada/
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This study aims to determine the role of elements of sustainable marketing mix in achieving marketing efficiency in General Company for Metallurgical Industries (Barada). This was done using the descriptive approach. A questionnaire consisting of a set of questions related to the studied research variables and distributed to a sample of workers in General Company for Metallurgical Industries (BARDA). The data were analyzed using the SPSS program. And the study reached a number of results. 1- There is a statistically significant relationship between the sustainable product and achieving marketing efficiency in General Company for Metallurgical Industries (Barada). 2- There is a statistically significant relation between sustainable pricing and marketing efficiency in the General Company for Metallurgical Industries (Barada). 3 - There is a statistically significant relationship between the sustainable distribution and marketing efficiency in the General Company for Metallurgical Industries (Barada). 4- There is a statistically significant relationship between the sustainable promotion and marketing efficiency in the General Company for Metallurgical Industries (Barada). The researcher also presented a set of proposals and recommendations that are expected to help the company's employees develop the working means in the company to reach a competitive position by establishing its marketing efficiency in the Syrian market.
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