اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Situation of Using the Marketing Strategies and Their Role in Increasing the Marketing Share: A Field Study in Al - Kamal Co. for The Development of the Agricultural Industries in Lattakia
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This research aims to get an idea about the situation of using the marketing strategies in Al-Kamal Co. for Agricultural Industries and its contribution in developing the level of its performance and increasing its market share. To achieve the research objectives, questionnaire was devised and applied on a sample of the workers in the company. The research concluded the following results: 1- Al-Kamal Co. for Agricultural Industries tends to use strategies of uniqueness and promotion more than its aim to use strategy of concentration and distribution. 2- There are statistically significant differences between the marketing strategies (uniqueness, promotion and distribution) that are applied in the company and developing the level of its performance and increase its market share. 3- There are no statistically significant differences between the marketing strategies (concentration and distribution) that are applied in the company and developing the level of its performance and increase its market share.
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