اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe role of research analyzes in increasing the efficiency of the websites of business organizations: A field study in the Syrian business environment
617
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
The research aimed to examine the relationship between the use of Google Analytics as a model and the increase in efficiency of these websites, which relate to the following dimensions: bounce rate, conversion of visitors to customers. In order to achieve this, a basic hypothesis has been formulated, with two sub-hypotheses. The researcher used the questionnaire technique to collect the data, and analyzed it using statistical tests, the most important of which are the one-sample t. test and the Pearson Correlation. The researcher found many results, the most important of which was: There is a strong positive relationship between the use of websites for search analytics (Google Analytics as a model) and increasing the efficiency of these websites.
No English abstract
مراجعة الذكاء الصنعي:
ملخص البحث
تهدف الدراسة إلى استكشاف العلاقة بين استخدام تحليلات البحث، مثل Google Analytics، وزيادة كفاءة المواقع الإلكترونية لمنظمات الأعمال في البيئة السورية. تم صياغة فرضية رئيسية تتفرع إلى فرضيتين فرعيتين، واستخدم الباحثون استبيانات لجمع البيانات وتحليلها باستخدام اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون. توصلت الدراسة إلى وجود علاقة إيجابية قوية بين استخدام تحليلات البحث وزيادة كفاءة المواقع الإلكترونية، حيث تساعد هذه التحليلات في تقليل معدل الارتداد وزيادة تحويل الزوار إلى عملاء. كما أوصت الدراسة بزيادة الاهتمام بتحليلات البحث لتحسين أداء المواقع الإلكترونية السورية.
قراءة نقدية
تعتبر الدراسة خطوة مهمة نحو فهم تأثير تحليلات البحث على كفاءة المواقع الإلكترونية، ولكن هناك بعض النقاط التي يمكن تحسينها. أولاً، كان من الممكن توسيع نطاق العينة لتشمل مواقع إلكترونية من قطاعات مختلفة لزيادة تعميم النتائج. ثانياً، لم تتناول الدراسة بشكل كافٍ التحديات التي قد تواجهها المواقع الإلكترونية في تنفيذ تحليلات البحث. ثالثاً، كان من الممكن تقديم توصيات أكثر تفصيلاً حول كيفية تحسين محتوى المواقع بناءً على نتائج التحليلات. وأخيراً، كان من الأفضل تضمين دراسات حالة من بيئات أعمال مشابهة لتعزيز مصداقية النتائج.
أسئلة حول البحث
-
ما هي الفرضية الرئيسية للدراسة؟
الفرضية الرئيسية للدراسة هي أنه لا توجد علاقة معنوية بين استخدام المواقع الإلكترونية لتحليلات البحث (Google Analytics كنموذج) وزيادة كفاءة هذه المواقع.
-
ما هي الأدوات الإحصائية التي استخدمها الباحثون لتحليل البيانات؟
استخدم الباحثون اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون لتحليل البيانات.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود علاقة إيجابية قوية بين استخدام تحليلات البحث وزيادة كفاءة المواقع الإلكترونية، بما في ذلك تقليل معدل الارتداد وزيادة تحويل الزوار إلى عملاء.
-
ما هي التوصيات التي قدمتها الدراسة لتحسين كفاءة المواقع الإلكترونية السورية؟
أوصت الدراسة بزيادة الاهتمام بتحليلات البحث لتحسين أداء المواقع الإلكترونية السورية، بما في ذلك تحليل الأسواق الجديدة المحتملة، وتحسين محتوى الموقع، وتحديد أولويات تحسين التصفح عبر الجوال وأجهزة سطح المكتب.
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
The research aims to study the relationship between social capital development of: a commitment of workers to the work value and ethic and trust building, and the development of networks of social relations, and investment potential of the library to
improve the service of society, and the promotion of the activities of public libraries between public beneficiaries. Descriptive methodology has been adopted to include all staff who are working at Directorate of Culture in Latakia province libraries, amounting to almost (154) employees, due to the small size of the research population. Comprehensive survey has been used, it was distributed to (154) workers, a (141) questionnaires were found suitable for analysis, and the response rate was (91.56%). The research found the following results: *There is positive and significant relationship between workers commitment to workers values and ethic and the promotion of public libraries between user, where (66.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted by employees to the values and work ethic commitment. *There is positive and significant relationship between confidence and strengthen the relationship between the public library community and the promotion of activities between the public beneficiaries building, where (57.2%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted build confidence and strengthen the relationship with the library community. *There is positive and significant relationship between the network of social relations in public libraries development and promotion of activities between the public beneficiaries relationship, where that (52.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpret the development of the network of social relations. *There is positive and significant relationship between the investment public library potential development to improve community services and the promotion of activities between the public beneficiaries, where that (49.1%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted Investment Public Library potential for improving community services development.
The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achi
eving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe
titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
This research deals with the role of strategic intelligence in the development of the performance of insurance companies where strategic intelligence contributes to helping organizations achieve their goals and interact with their environment with a
great deal of flexibility, by providing them with predictions of opportunities and threats, and taking appropriate action on the basis of systematic knowledge and thinking, enabling the organization to respond to current and future environment changes, and planning and forecasting results, which reflected positively on performance, strategic intelligence consists of several elements, including: foresight, systematic thinking, future visioning, motivation, and partnership. The research aims to analyze the reality of applying the elements of strategic intelligence in Private Insurance Companies in The Syrian Coast, and study the nature and strength of the relationship between strategic intelligence and performance. To achieve this, three hypotheses were formulated. The researcher used the questionnaire method to collect the data and analyzed it by using statistical tests, the most important of which were: the one-sample T. test, the Pearson Correlation test, and the multiple regression test. The researcher found several results, the most important of which is: Strategic intelligence is available in the studied companies with an average evaluation. There is also a positive correlation between strategic intelligence and performance. There is a statistically significant effect on the elements of strategic intelligence on performance in the studied companies, except for the elements of future vision and motivation.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
