Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe role of marketing intelligence in creating competitive vigilance. (A comparative study between the branches of the commercial bank and branches of Bemo Bank in the Syrian coast.)
470
1 0
0.0
(
0
)
Added by
Tishreen University مقالة
Publication date
2019
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
Ask ChatGPT about the research
The research aims to study the role of marketing intelligence in creating competitive vigilance at the branches of the commercial bank and branches of Bemo Bank operating in the Syrian coast.. The researcher used the descriptive approach and developed a questionnaire to collect preliminary data about research sample’s vocabularies, which was a simple consists of Staff (head of department / manager) was on the Syrian coast. The questionnaire was distributed to the staff of the banks in the study, where they reached 79 employees, but only 66 of them were valid questionnaires. The questionnaire used a Likert Scale )five points scale). Furthermore, the analysis used statistical indicators that were appropriate for nominal and grade data. Finally, reliability and validity of honesty testing was conducted to determine the suitability of questionnaire’s questions to the research goal, as well as a set of testing differences between averages. The research concluded the following findings: 1.There is statistically significant relationship between marketing intelligence and its ability to achieve competitive vigilance at organizations. 2.There is a correlation significant relationship between competitor’s position and attitude study and achieving competitive vigilance. 3.There is a correlation significant relationship between customers’ study and achieving competitive vigilance.
No English abstract
Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى استكشاف دور الاستخبارات التسويقية في تحقيق اليقظة التنافسية في فروع المصرف التجاري وبنك بيمو في الساحل السوري. اعتمدت الباحثة على المنهج الوصفي واستخدمت استبانة لجمع البيانات من 79 موظفاً، حيث تم استرجاع 66 استبانة صالحة للتحليل. استخدمت الدراسة مقياس ليكرت الخماسي لتحليل البيانات، وتم التحقق من صدق وثبات الاستبانة باستخدام أدوات إحصائية متنوعة. توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين الاستخبارات التسويقية وقدرتها على تحقيق اليقظة التنافسية، وكذلك بين دراسة موقع ومكانة المنافس ودراسة المستهلكين وبين تحقيق اليقظة التنافسية. وأوصت الدراسة بضرورة تعزيز الوعي بأهمية الاستخبارات التسويقية بين الموظفين وتبنيها كاستراتيجية عمل، بالإضافة إلى إجراء أبحاث مستقبلية في قطاعات إنتاجية لتأكيد هذه النتائج.
Critical review
دراسة نقدية: على الرغم من أن الدراسة قدمت إسهاماً مهماً في فهم دور الاستخبارات التسويقية في تحقيق اليقظة التنافسية، إلا أنها اعتمدت بشكل كبير على البيانات المستمدة من استبانة، مما قد يحد من شمولية النتائج. كما أن العينة المستخدمة قد تكون غير كافية لتمثيل جميع فروع المصرفين في الساحل السوري. كان من الأفضل تضمين مقابلات نوعية مع المديرين لفهم أعمق للتحديات والفرص المتعلقة بالاستخبارات التسويقية. بالإضافة إلى ذلك، كان من الممكن توسيع نطاق الدراسة لتشمل قطاعات أخرى غير المصرفية لتقديم صورة أكثر شمولية.
Questions related to the research
-
ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي من الدراسة هو استكشاف دور الاستخبارات التسويقية في تحقيق اليقظة التنافسية في فروع المصرف التجاري وبنك بيمو في الساحل السوري.
-
ما هي الأدوات الإحصائية التي استخدمت في تحليل البيانات؟
استخدمت الدراسة مقياس ليكرت الخماسي وأدوات إحصائية متنوعة مثل معامل الارتباط وتحليل التباين واختبار الصدق والثبات باستخدام برنامج SPSS.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين الاستخبارات التسويقية وقدرتها على تحقيق اليقظة التنافسية، وكذلك بين دراسة موقع ومكانة المنافس ودراسة المستهلكين وبين تحقيق اليقظة التنافسية.
-
ما هي التوصيات التي قدمتها الدراسة؟
أوصت الدراسة بضرورة تعزيز الوعي بأهمية الاستخبارات التسويقية بين الموظفين وتبنيها كاستراتيجية عمل، بالإضافة إلى إجراء أبحاث مستقبلية في قطاعات إنتاجية لتأكيد هذه النتائج.
References used
No references
rate research
Read More
The concept of competitive advantage occupies an important place in the strategic management, which is the most successful way that enables the Foundation to achieve superiority over its competitors by using the appropriate marketing strategy, as wel
l as to attract customers and increase the value perceived by them and to achieve satisfaction. The current research addresses the role of marketing strategies in creating a competitive advantage in the Syrian Commercial Bank in Lattakia Governorate, and to achieve objectives of the research was designed to identify, and applied to a sample of employees in the bank amounted to /181/ factor, and after discussion and analysis has been reached following results: The marketing strategies applied in the Syrian Commercial Bank enables the bank to obtain a competitive advantage by having a clear strategic vision for development, and his quest to study the situation of banks, competition and improve working through ongoing contact with customers, and adopt a strategy of providing promotional programs attractive and commensurate with the capabilities of the bank, and provides appropriate solutions to all problems faced by the bank, as shown by the strategy's strengths and weaknesses and considering the marketing environment internal and external. Enable marketing strategies applied in the Commercial Bank of Syria of reducing the cost of services provided to customers, and raise the quality of banking services provided, and to influence the response to the client.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
Loan portfolios occupies an important position within the balance sheet of commercial banks, considering that the efforts and decisions of management aim primarily at building a good loan portfolios, that achieve high returns for banks at the lowest
levels of risks. The research aims to assess the extent of compliance to the theoretical, scientific and practical principles in the composition of loan portfolios of the public and private commercial banks in the Syrian Coast: the principle of diversification; principle of relevance ;the criteria for granting credit; and Advanced Capital Adequacy Framework–Basel II. The research aims to draw important conclusions and recommendations to help Syrian commercial banks(public and private) in reducing credit risk.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of many
of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
The research aims to know the role of credit risk management in the improvement of the banking performance in the commercial bank of Syria in Lattakia. To achieve the research objectives, a questionnaire was constructed and distributed to all credit
management employee of the bank, (33 employees). After the study and analysis, the following conclusions were reached:
1- The credit management has a high efficiency, as it defines the appropriate size of credit regarding each client; it chooses the qualified and experienced people to work in the credit management, and each credit transaction get under specific analysis and comprehensive review by a qualified and experienced credit analyst.
2- In order to maintain the level of liquidity of the bank, the credit management amends granting credit criteria, to lead to the improvement of liquidity indicators, where the bank keeps appropriate voluntary liquidity in local and foreign currencies, because the good liquidity in the bank contribute to increase clients' confidence in the bank and its operations.
3- The credit management in the bank assesses the profitability in quantitive and objective way, and reviews the criteria of the granting on an ongoing basis, and modifies granting credit criteria in a way that lead to improve bank's profitability.
4- There is a direct correlation between the efficiency of credit risk management and,(low volume and number of non performing loans, improvement of bank's liquidity ratio, and improvement of bank's profitability).
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
