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Register a new userThe Role of Organizational Culture in Reducing the Resistance of Workers to Change A Field Study of Workers in Lattakia City Council
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Tishreen University مقالة
Publication date
2014
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The research aims to identify the role of organizational culture in reducing resistance to change of the employees through a study of the relationship between the dimensions of the organizational culture, and the reasons of resistance change by employees working in Lattakia City Council. To achieve the objectives of the research, a questionnaire was designed and distributed to (343) employees in Lattakia City Council, (315) questionnaire were complete and valid for statistical analysis, with a response rate of (91.84%). Relying on multiple regression, the following results were reached: 1. There is a strong inverse relationship which is statistically significant between the elements after the containment and interdependence of (empowerment, staff development, teamwork and participation), and a reeducation of the resistance of workers to change, wherever after containment and coherence elements are available, there is a decline in the causes resistance of workers to change.2. There is strong inverse relationship that is statistically significant between the elements after the consistency and uniformity of working (core values, agreement, coordination and integration), and a reduction of resistance workers to change, i.e. when elements after consistency and homogeneity are availed, they lead to a decline in the causes of workers resistance to change.3. There is strong inverse relationship which is statistically significant between the elements of the human aspects (respect and appreciation, justice, encouragement achievement, and social welfare), and the reeducation of workers resistance to change, i.e., whenever there are elements of the human aspects, there is a decline of the causes of workers resistance to change.4. There is strong inverse relationship which is statistically significant between the elements after the organizational climate of (administrative practices, rewards, communications, and surveillance system), and the reduction of workers resistance to change, i.e., wherever after the organizational climate elements are available, there is a decline in the causes of workers resistance to change.
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The research aims to study the relationship between social capital development of: a commitment of workers to the work value and ethic and trust building, and the development of networks of social relations, and investment potential of the library to
improve the service of society, and the promotion of the activities of public libraries between public beneficiaries. Descriptive methodology has been adopted to include all staff who are working at Directorate of Culture in Latakia province libraries, amounting to almost (154) employees, due to the small size of the research population. Comprehensive survey has been used, it was distributed to (154) workers, a (141) questionnaires were found suitable for analysis, and the response rate was (91.56%). The research found the following results: *There is positive and significant relationship between workers commitment to workers values and ethic and the promotion of public libraries between user, where (66.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted by employees to the values and work ethic commitment. *There is positive and significant relationship between confidence and strengthen the relationship between the public library community and the promotion of activities between the public beneficiaries building, where (57.2%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted build confidence and strengthen the relationship with the library community. *There is positive and significant relationship between the network of social relations in public libraries development and promotion of activities between the public beneficiaries relationship, where that (52.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpret the development of the network of social relations. *There is positive and significant relationship between the investment public library potential development to improve community services and the promotion of activities between the public beneficiaries, where that (49.1%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted Investment Public Library potential for improving community services development.
The research aims to identify the role of organizational culture in reducing resistance to
change of the employees through a study of the relationship between the dimensions of the
organizational culture, and the reasons of resistance change by emp
loyees working in Lattakia City
Council. To achieve the objectives of the research, a questionnaire was designed and distributed to
(343) employees in Lattakia City Council, (315) questionnaire were complete and valid for
statistical analysis, with a response rate of (91.84%). Relying on multiple regression, the following
results were reached:
1. There is a strong inverse relationship which is statistically significant between the
elements after the containment and interdependence of (empowerment, staff development,
teamwork and participation), and a reeducation of the resistance of workers to change, wherever
after containment and coherence elements are available, there is a decline in the causes resistance
of workers to change.
2. There is strong inverse relationship that is statistically significant between the elements
after the consistency and uniformity of working (core values, agreement, coordination and
integration), and a reduction of resistance workers to change, i.e. when elements after consistency
and homogeneity are availed, they lead to a decline in the causes of workers resistance to change.
3. There is strong inverse relationship which is statistically significant between the elements
of the human aspects (respect and appreciation, justice, encouragement achievement, and social
welfare), and the reeducation of workers resistance to change, i.e., whenever there are elements of
the human aspects, there is a decline of the causes of workers resistance to change.
4. There is strong inverse relationship which is statistically significant between the elements
after the organizational climate of (administrative practices, rewards, communications, and
surveillance system), and the reduction of workers resistance to change, i.e., wherever after the
organizational climate elements are available, there is a decline in the causes of workers resistance
to change.
The study aims to analyze the impact of the role of salesmen in building the competitive advantage of retail stores. And that is by conducting a case study on the (City Center) Mall in Lattakia Governorate, where the five-way Likert scale was used in
the research questionnaire, and the questionnaire was distributed to a random sample where 160 were distributed to a sample of consumers who made the purchase from the Lattakia City Center Mall And, in the analysis, statistical indicators appropriate to the nature of nominal and ranking data were used.
The study reached a set of results, the most important of which were:
1- There is a significant relationship between the values, ethics and behavior of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.
2- There is a significant relationship between the capabilities and skills of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.
3- The effect of each dimension varies on the dimensions of the role of the men of sale in building the competitive advantage of retail stores (City Mall) in Lattakia Governorate. As it is arranged as follows, starting with the most influential ones:
• Values, manners and behavior of the salesman
• Salesman capabilities and skills
The researcher also presented through this study a set of suggestions and recommendations that are expected to help the owners of retail stores to increase the effectiveness and efficiency of salesmen, which enhances the competitive position of these stores.
This research aims to identify the range of awareness of fraud practices and deception in the areas of marketing item, price, promotion and distribution, and to study the differences in the level of awareness of these practices according to variables
of gender, age and academic qualification. To achieve the objectives of the research, a questionnaire is designed and distributed to (271) consumers in Lattakia City. After deep analysis and study, the following conclusions have been reached: The consumers in Lattakia City are fully aware of fraud and deceit regarding the product, price, promotion and distribution.There are no statistically significant differences among the levels of food consumers’ awareness of the practices of fraud and deceit regarding the variables of gender and age.There are statistically significant differences in the levels of food consumers’ awareness of practices of fraud and deceit regarding the variable of academic qualification. The higher their academic qualifications are, the more the consumers are aware of these practices.
The research aimed to examine the relationship between the use of Google Analytics as a model and the increase in efficiency of these websites, which relate to the following dimensions: bounce rate, conversion of visitors to customers. In order to ac
hieve this, a basic hypothesis has been formulated, with two sub-hypotheses. The researcher used the questionnaire technique to collect the data, and analyzed it using statistical tests, the most important of which are the one-sample t. test and the Pearson Correlation. The researcher found many results, the most important of which was: There is a strong positive relationship between the use of websites for search analytics (Google Analytics as a model) and increasing the efficiency of these websites.
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