Measurement of Service Quality Level Provided at Hotels in Lattakia from the Guests' Point of View A Case Study of Afamia Hotel

This study aimed to identify service quality level provided at hotels in Lattakia from the guests' point of view. It also determined the satisfaction level of beneficiaries of hotel services provided in research community and how guests evaluate the actual performance of the hotel services provided at Afamia Rotana Hotel according to the quality hotel services dimensions differently. The research community consisted of Afamia Rotana Hotel guests. The researcher has used the case study method and depended on descriptive approach to measure the satisfaction of the beneficiaries with the quality of hotel services provided in the hotel. A survey has been designed and distributed among the guests in order to measure the quality level of hotel services in the research community. Then the researcher analyzed the survey results by the Statistical Package for the Social Sciences (SPSS). The research concluded that there was a clearly lack of quality of hotel services provided at the research community according to the dimensions of quality of hotel services (tangibility, reliability, power of responsiveness, empathy, trust and safety). So the study has provided a set of recommendations, including making more efforts to spread the quality culture at hotels, taking care of customers personally through the accuracy of the performance, speed of implementation and courteous treatment, in addition to developing a quality strategic plan in the research community.

The role and significance of guest room's interior design of Damascene touristic hotel (Field analytical study)

Among most characteristic of hotels services, the guest room which the tourist stays in. Within this room the tourist practices his activities to visit historical, archeological, marketing, entertaining...Etc. By scoping on guest room design which implies many indications concerning of hospitability duties, service quality, cultural type whereas the tourist spends his staying during his tour. The hotel sojourn relates ecological milieu and urban neighborhood. Such things lead the tourist to have general and personal impressions during his tour. The high quality of such service presented to tourist, the increasing of tourism income, and vice versa. The research concerned on hotel rating of 4 & 3 stars. This group characterized by external and local arrival rates of low costs.