The importance of this research due to the importance of the health services sector, and the importance of performance evaluation of public hospitals to see the progress of its performance towards achieving the standards and goals set at the required
level , as well as a reference to the self-assessment techniques, using one EFQM model that on the one hand to assess today's performance of hospital, and situation and identify area to improve for survive, and on the other hand the map and guide of act of organizations for pay attention to effective factors, finding strong points and improve areas, down to the financial and non-financial performance indicators , and to propose appropriate measures to overcome the weaknesses in order to raise the capacity and activate services in the hospital .and to improve their performance for multiple stakeholders.
This research study the status of the road transport sector of the passengers in the city of Lattakia, and identify the most important dimensions of the quality of service of public and private transport ,and has been measuring the quality of thes
e services and the degree of customer satisfaction by the difference between the expectations and the perception of customers of the dimensions of the quality of those services, and to identify the differences between the two points of view of both passengers and drivers for the quality of road transport services. In addition to evaluating the currently scientific methods, the organizational culture , leadership style , method of work in the company under study, to identify the availability of basic requirements of the philosophy of continuous improvement. In the end, we have provided a summary of the most important results and some of the recommendations to improve the quality of road transport services for passengers in the city of Lattakia on the level of public and private transport.
