اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe role of Total Quality Management in achieving competitive advantage of hotel facilities A field study on the five - star hotels in the Syrian Coast
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This research aims to study the role of Total Quality Management in Achieve competitive advantage of hotel facilities by conducting a field study on the Five-star hotels In the Syrian Coast, this research adopted Descriptive method. the study community included All administrative staff in the Five-star hotels In the Syrian Coast Who occupy functional sites ( Senior management , middle management , direct management) Where numbered 153 Administrative worker .Questionnaires were distributed, and 146 complete questionnaire and valid for statistical analysis were recovered in Response rate reached 95.42%, this study Reached a Set of results , the most important is: There is a positive and strong relationship between total quality management elements (hotel management support, continuous improvement, empowerment of the employee and the teams work, motivation and reward performance, ensure quality of service, performance) Combined on Competitive advantage in hotels under study whereas 70.4% of the Ongoing changes in Competitive advantage Interpret the application of total quality management elements in hotels under study.
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ملخص البحث
تهدف هذه الدراسة إلى تحليل دور إدارة الجودة الشاملة في تحقيق الميزة التنافسية للمنشآت الفندقية، مع التركيز على فنادق الخمس نجوم في الساحل السوري. اعتمدت الدراسة على المنهج الوصفي وشملت جميع العاملين الإداريين في هذه الفنادق. تم توزيع استبانات على 153 عاملاً إدارياً، واسترداد 146 استبانة كاملة وصالحة للتحليل الإحصائي بنسبة استجابة بلغت 95.42%. أظهرت النتائج وجود علاقة طردية وقوية بين عناصر إدارة الجودة الشاملة (دعم إدارة الفندق، التحسين المستمر، تمكين الموظف وفرق العمل، التحفيز ومكافأة الأداء، ضمان جودة الخدمة، تقييم الأداء) والميزة التنافسية. حيث أن 70.4% من التغيرات في الميزة التنافسية تفسرها تطبيق عناصر إدارة الجودة الشاملة. وأوصت الدراسة بزيادة وعي المسؤولين بأهمية إدارة الجودة الشاملة، وتحسين ممارسات الإدارة لخلق اندماج أفضل للموظفين، وزيادة الاهتمام بالضيوف، وتخصيص دائرة مستقلة لأنظمة المعلومات التسويقية لتعزيز الأداء والميزة التنافسية للفنادق.
قراءة نقدية
دراسة نقدية: على الرغم من أن الدراسة قدمت نتائج هامة حول دور إدارة الجودة الشاملة في تحقيق الميزة التنافسية، إلا أنها قد تكون محدودة في نطاقها الجغرافي والتركيز على فنادق الخمس نجوم فقط. يمكن أن تكون النتائج أكثر شمولية إذا تم تضمين فنادق من فئات مختلفة أو من مناطق جغرافية أخرى. كما أن الاعتماد على الاستبانات فقط قد يحد من عمق التحليل، وكان من الممكن استخدام طرق بحثية إضافية مثل المقابلات أو الدراسات الميدانية التفصيلية للحصول على فهم أعمق. بالإضافة إلى ذلك، لم تتناول الدراسة بشكل كافٍ التحديات التي قد تواجه تطبيق إدارة الجودة الشاملة في السياق السوري الحالي، مثل الظروف الاقتصادية والسياسية.
أسئلة حول البحث
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ما هي العلاقة بين عناصر إدارة الجودة الشاملة والميزة التنافسية في الفنادق محل الدراسة؟
أظهرت الدراسة وجود علاقة طردية وقوية بين عناصر إدارة الجودة الشاملة والميزة التنافسية في الفنادق محل الدراسة، حيث أن 70.4% من التغيرات في الميزة التنافسية تفسرها تطبيق عناصر إدارة الجودة الشاملة.
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ما هي العناصر الأساسية لإدارة الجودة الشاملة التي تم دراستها؟
العناصر الأساسية لإدارة الجودة الشاملة التي تم دراستها هي: دعم إدارة الفندق، التحسين المستمر، تمكين الموظف وفرق العمل، التحفيز ومكافأة الأداء، ضمان جودة الخدمة، وتقييم الأداء.
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ما هي نسبة الاستجابة للاستبانات التي تم توزيعها على العاملين الإداريين في الفنادق؟
بلغت نسبة الاستجابة للاستبانات التي تم توزيعها على العاملين الإداريين في الفنادق 95.42%.
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ما هي التوصيات التي قدمتها الدراسة لتحسين الميزة التنافسية في الفنادق؟
أوصت الدراسة بزيادة وعي المسؤولين بأهمية إدارة الجودة الشاملة، تحسين ممارسات الإدارة لخلق اندماج أفضل للموظفين، زيادة الاهتمام بالضيوف، وتخصيص دائرة مستقلة لأنظمة المعلومات التسويقية لتعزيز الأداء والميزة التنافسية للفنادق.
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