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Register a new userبناء نموذج لمحددات قيمة العلامة التجارية
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References used
البكري, ثامر (2008) التسويق : أسس ومفاهيم معاصرة . عمان : دار اليازوري للنشر والتوزيع
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A survey of 273 students in major universities was conducted in December 2015 to
introduce and examine the consumption values based brand equity (CVBE). Data were
gathered by questionnaires, subjects were asked to evaluate consumption values of the
ir
current smart phones, and then brand loyalty and equity of smart phones were
measured.Testing the model using structural equation modeling by AMOS program shows
that value for the price, functional value, emotional value, social value, epistemic value,
and conditional values affect brand loyalty. Furthermore, customer-based brand equity is
determined by customer brand loyalty. The research may represent one of the first effort in
marketing literature to explain brand equity based on consumption values. The
implications for industry and academia are discussed.
الولاء للعلامة التجارية
قيمة العلامة التجارية بالنسبة لسعرها
القيمة الوظيفية للعلامة التجارية
القيمة العاطفية للعلامة التجارية
القيمة الرمزية للعلامة التجارية
القيمة المعرفية للعلامة التجارية
القيمة الظرفية للعلامة التجارية
قيمة العلامة التجارية
Brand value for price
Brand functional value
Brand emotional value
Brand social value
Brand epistemic value
Brand conditional value
Brand loyalty
Customer based brand equity
Consumption values-based brand equity
المزيد..
This research consists of two parts. The first part depends on the
previous researches and literature dealing with the subject research "comparative advertising". This research aims through the first part to analysis 'comparative advertising' phenom
enon, advertisers use "comparative advertising" to persuade consumer to buy the brand through information and facts. This research Through field study aims to measure effect of comparative advertising form(one way advertisement VS. two way advertisement) on consumer attitude toward advertising and consumer attitude toward brand and consumer intention to purchase the brand .
Through field study the research shows that there is a significant
effect of two way comparative advertising on consumer attitude
toward advertising and consumer attitude toward brand and
consumer intention to purchase the brand, but there is no significant effect of one way comparative advertising on consumer attitude toward advertising and consumer attitude toward brand and consumer intention to purchase the brand.
The objective of this field study was to examine the effect of brand
name dimensions, namely; brand perceived price, brand perceived
quality on purchase decision. The field research was carried out
on university youth in Syria. Aimed the research
was to
understand the most influential brand name dimensions on
purchase decision. Based on brand name literature, previous
empirical and conceptual studies, a self-administered
questionnaire was developed as a primary data collection method.
The questionnaire instrument was distributed and delivered to a
convenience sample (800 students) of Al-Furat university.
Descriptive statistics, simple and multiple regression analysis
techniques were employed to test the research model and
hypotheses. Empirical findings revealed a positive and significant
impact of brand name dimensions (brand perceived price, brand
perceived quality) on purchase decision of youth university.
We present on-going work of evaluating the, to our knowledge, first large generative language model trained to converse in Swedish, using data from the online discussion forum Flashback. We conduct a human evaluation pilot study that indicates the mo
del is often able to respond to conversations in both a human-like and informative manner, on a diverse set of topics. While data from online forums can be useful to build conversational systems, we reflect on the negative consequences that incautious application might have, and the need for taking active measures to safeguard against them.
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