The effect of the mental image of the brand on the consumer trends According to the post (cognitive and behavioral) "A survey on the brands of sport clothes in Lattakia province"

This study aimed to identify the mental image of the brand and the concept and definition of the concept of consumer trends, and aims to analyze the impact of the mental image of the brand on the consumer trends and according to the post-cognitive and behavioral. To achieve this, the researcher to identify and study the dimensions of mental image and its impact on consumer trends, through a survey on the brands of sport clothes in Lattakia province, and ensure that the research community on all consumers of sports apparel in Lattakia province will be selected sample based on the standard error of the percentage equation that 95% confidence coefficient In the case that the percentage of search terms a society in which the property is available measurement = 50% shop and return to the statistical tables showing that the appropriate sample size = 384 single and the researcher distributed 520 questionnaires were recovered 500 questionnaires were 480 valid study. The researcher found the presence of a statistically significant effect between the mental image of the brand, according to the post (cognitive - behavioral) and consumer trends toward brands of sport clothes in Lattakia province. The researcher presented through this study, a set of proposals and recommendations that are expected to help brand owners to enhance consumer confidence and business Baalamthm build positive attitudes towards it.

The impact of social networking sites on improving the mental image of the organization A field study on two Syrian Telecommunications Companies in Damascus

Growing importance of social networking sites in the science of services steadily as a concept that includes a number of important implications dimensions in the process of client assessment of the product and the organization together, especially in light of the great similarity of the services provided, so that they increase the organization profits and support their competitiveness and reduce the need for promotion condenser and a barrier to other organizations, preventing them from entering the market, and can open up new markets when the organization growth depends on penetrating new markets, and ensure the organization and its continuity and improved survival at the end of the mental image. The research aims to shed light on the social networking sites, and drew attention to the communications organizations need to focus on their role in influencing the mental image. The search results indicate that social networking sites have a positive impact on .improving the mental image of the organizations communications.