This research aims to light on the concept of soft power and its resources, which are
served the state to enhance the power of the state and its ability to achieve its political and
economic objectives; thus increasing its importance at the interna
tional and regional levels.
Nowadays, in the age of knowledge and technology, where the globalization gives them
free movement. All that grant the governments the chance for contact with peoples around
the world to introduce their civilization, culture, potential and achievements.This research
has presented a picture of China's soft power resources and how China able to use them to
reach its economic and political goals and establish good relations with the peoples before
their countries. This has been particularly in the African continent by providing health
assistance to those affected by war and the poor. Has played an important role in the
growth of Chinese soft power in general and in China in particular. The research pointed to
the role of Confucius Institutes in expanding the culture of people from China and
encouraging them to visit China and establish business there. However, China's progress in
developing its soft resources, it has challenged by the resource (government policies) that
China has failed to develop and to reach for European’s people and other in developed
nations. The research concluded that it is important to strengthen China's government
policies. This has challenged it to reach the minds of the peoples of the European world,
and to increase the importance of the new media in introducing China's culture and culture.
This paper is an analytical study of tourism plans of China’s Hainan Province and the Syrian coastal region before the Syrian war commenced in 2011. It compares the two types of tourism (in the Mediterranean and the Asia Pacific) and concludes with a
n integrated model of successful regional tourism. The focus is on strategic plans of the last two decades and how they facilitate tourism, specifically, how strategic plans can be translated into sustainable tourism development projects in both regions. The strategic plan in the Chinese case considers environmental, economic, institutional, and social characteristics of tourism development, which determines the necessary infrastructure and environment for the further development of tourism. This is contrasted with the absence of such a strategy in the case of Syria. Data were drawn from in-depth interviews, field observations, and document analysis. Qualitative research techniques were used to analyze the available data and to form a detailed description of the past, present, and future potential for tourism in the two regions. The study measures transportation, land use/land cover patterns, tourism and tourism development, urban development, and strategic plans. It applied the lessons learned from Chinese tourism innovations in Hainan to propose an executive plan for sustainable tourism development in the Syrian coastal region once the present war has ended. This requires the active participation of all relevant stakeholders from almost every domain despite differing interests. It further requires improving the integration of three separate developmental factors (social, environmental, and economic) as complementary rather than conflicting elements.
Keywords; Syrian coastal region, Syria, Hainan province, China, strategic plans, development, policy, planning.
