This research aims to light on the concept of soft power and its resources, which are
served the state to enhance the power of the state and its ability to achieve its political and
economic objectives; thus increasing its importance at the interna
tional and regional levels.
Nowadays, in the age of knowledge and technology, where the globalization gives them
free movement. All that grant the governments the chance for contact with peoples around
the world to introduce their civilization, culture, potential and achievements.This research
has presented a picture of China's soft power resources and how China able to use them to
reach its economic and political goals and establish good relations with the peoples before
their countries. This has been particularly in the African continent by providing health
assistance to those affected by war and the poor. Has played an important role in the
growth of Chinese soft power in general and in China in particular. The research pointed to
the role of Confucius Institutes in expanding the culture of people from China and
encouraging them to visit China and establish business there. However, China's progress in
developing its soft resources, it has challenged by the resource (government policies) that
China has failed to develop and to reach for European’s people and other in developed
nations. The research concluded that it is important to strengthen China's government
policies. This has challenged it to reach the minds of the peoples of the European world,
and to increase the importance of the new media in introducing China's culture and culture.
In recent years, against the backdrop of the processes of globalization and the rapid
development of information and communication technologies, the capacity of citizens to
influence the policies of their states has significantly increased. In this
regard, governments
of countries seeking to maintain and expand their influence in the world, try to take these
new trends into account when planning and implementing their foreign policy. It can be
noted that the importance of these political processes is indicate the need in the interests of
increasing the effectiveness of state foreign policy; it is more effective to use the resource
of the public diplomacy.
The public diplomacy is an integral part foreign policy of the state. What is the
impact of public diplomacy technologies on political processes?
