The research seeks to enhance the role of the central marketing to added value
marketing benefits in restaurants, the role of storage in general, and refrigerators cooling
rooms in particular in achieving temporal benefits of the products and the b
alance between
the flow of materials and supplies necessary for the continuity of the production process.
theresearch was conducted on a sample thate represented about 50 Restaurant in Latakia
province, and reached the results thate the central marketing has an important role in
raising the level of culture and health for marketing services.
This paper deals with a focus on marketing issues for the bodies
and institutions of legal services including restaurants, as well as
the marketing methods used in the targeted restaurants, thier
marketing paths, and estimating the costs of suppli
ng the prerequisites
of its services, in order to shed light on the reality of
marketing practiced byit. The research sample included fifty
restaurant, depending on the descriptive analytical method,
testing the possibility of solving marketing problems faced by
the high costs of the mediators by the possibility of the central
marketing .
