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Evaluation of The Organizational Culture of Real Estate Bank in Syria and its Convenience with Total Quality Management (Field Study of the Real Estate Bank in Lattakia)

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 نشر من قبل جامعة تشرين مقالة
 تاريخ النشر 2009
  مجال البحث اقتصاد
والبحث باللغة العربية
 تمت اﻹضافة من قبل امانة التحرير مجلة جامعة تشرين




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The research evaluates the organizational culture of real-estate banks through evaluating its essential basics: training techniques, leadership styles, existing traditions and customs and employee satisfaction. Research results show that organizational culture is not convenient with Total Quality Management requirements. The research introduces a group of recommendations, such as: specify a clear plan of the bank that should be fitted with Total Quality Management, encourage forming the quality teams, enable employees to banking works and set modern training programs that contribute in confirming the quality culture.


ملخص البحث
يتناول البحث تقويم الثقافة التنظيمية للمصرف العقاري السوري في فرعي اللاذقية، ومدى توافقها مع متطلبات إدارة الجودة الشاملة. يركز البحث على تقييم الأنماط القيادية، العادات والتقاليد السائدة، تقنيات التدريب، ورضا الموظفين. أظهرت النتائج عدم توافق الثقافة التنظيمية الحالية مع متطلبات إدارة الجودة الشاملة. قدم البحث توصيات لتحسين الوضع، مثل وضع خطة وسياسة واضحة تتماشى مع إدارة الجودة الشاملة، تشجيع تشكيل فرق للجودة، تمكين الموظفين، ووضع برامج تدريبية حديثة لتعزيز ثقافة الجودة.
قراءة نقدية
دراسة نقدية: الدراسة تقدم نظرة شاملة ومهمة حول الثقافة التنظيمية في المصرف العقاري السوري ومدى توافقها مع متطلبات إدارة الجودة الشاملة. ومع ذلك، يمكن القول أن الدراسة قد تكون أكثر فعالية إذا تضمنت مقارنة مع مصارف أخرى ناجحة في تطبيق إدارة الجودة الشاملة. كما أن التركيز على الحلول العملية والتطبيقية يمكن أن يعزز من قيمة البحث. بالإضافة إلى ذلك، يمكن تحسين الدراسة من خلال تضمين المزيد من البيانات الكمية والتحليل الإحصائي لتعزيز النتائج والتوصيات.
أسئلة حول البحث
  1. ما هي الدعائم الأساسية للثقافة التنظيمية التي تم تقييمها في البحث؟

    تم تقييم الأنماط القيادية، العادات والتقاليد السائدة، تقنيات التدريب، ورضا الموظفين.

  2. ما هي النتائج الرئيسية التي توصل إليها البحث؟

    أظهرت النتائج عدم توافق الثقافة التنظيمية الحالية مع متطلبات إدارة الجودة الشاملة.

  3. ما هي التوصيات التي قدمها البحث لتحسين الثقافة التنظيمية؟

    وضع خطة وسياسة واضحة تتماشى مع إدارة الجودة الشاملة، تشجيع تشكيل فرق للجودة، تمكين الموظفين، ووضع برامج تدريبية حديثة لتعزيز ثقافة الجودة.

  4. ما هي أهمية تطبيق إدارة الجودة الشاملة في المصرف العقاري السوري؟

    تساعد إدارة الجودة الشاملة في تحقيق الجودة، تقديم الخدمة المصرفية بشكل صحيح وناجح من المرة الأولى، مما يرضي العميل ويحقق الربحية والاستمرارية للمصرف.


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