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Register a new userStudying The Relationship Between Digital Fingerprint Analysis And The Effect On Consumer During The Procurement Process Study On A Sample Of Syrian Websites
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Added by
Tishreen University مقالة
Publication date
2019
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The aim of this research is to study the relationship between digital fingerprint analysis and consumer impact across the buying process. In order to achieve this, a main hypothesis has been formulated with three sub-hypotheses, according to the stages of the procurement process (pre-purchase, procurement, post-purchase). The researcher used the descriptive method, where the researcher used the questionnaire method to collect the data that were analyzed using statistical tests, the most important of which are: One- Sample T. test and Pearson Correlation. The researcher has reached several results, the most important of which are: There is a good orientation for the adoption of websites for digital fingerprint analysis as a rich source of data, in addition to a strong positive relationship between digital fingerprint analysis and influence on consumer behavior at every stage of the purchasing process. The study recommended that companies analyze the digital footprint in order to better understand customer behavior and provide information about them.
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Research summary
تهدف هذه الدراسة إلى تحليل العلاقة بين تحليل البصمة الرقمية وتأثيرها على سلوك المستهلك خلال مراحل عملية الشراء المختلفة. اعتمد الباحثون على المنهج الوصفي واستخدموا الاستبانة كأداة لجمع البيانات، والتي تم تحليلها باستخدام اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون. توصلت الدراسة إلى وجود علاقة إيجابية قوية بين تحليل البصمة الرقمية وتأثيرها على سلوك المستهلك في جميع مراحل عملية الشراء (ما قبل الشراء، الشراء، وما بعد الشراء). أوصت الدراسة بأن تقوم الشركات بتحليل البصمة الرقمية لفهم سلوك العملاء بشكل أفضل وتقديم منتجات وخدمات تتناسب مع احتياجاتهم. تضمنت الدراسة عينة من المواقع الإلكترونية السورية التي تستخدم خدمات تحليل البيانات من الطرف الثالث، وأظهرت النتائج أن هناك توجهًا جيدًا لاعتماد هذه التحليلات كمصدر غني للبيانات المفيدة لاتخاذ قرارات استراتيجية وتوجيه الحملات التسويقية.
Critical review
دراسة نقدية: تعد هذه الدراسة خطوة مهمة في فهم تأثير تحليل البصمة الرقمية على سلوك المستهلك، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، كان من الأفضل توسيع نطاق العينة لتشمل مواقع إلكترونية من دول أخرى للحصول على نتائج أكثر شمولية. ثانياً، يمكن أن تكون الاستبانة أداة محدودة لجمع البيانات، وكان من الممكن استخدام أدوات أخرى مثل المقابلات أو تحليل البيانات الكبيرة للحصول على نتائج أكثر دقة. أخيراً، لم تتناول الدراسة بشكل كافٍ التحديات الأخلاقية والقانونية المتعلقة بجمع وتحليل البيانات الشخصية، وهو موضوع مهم يجب معالجته في الأبحاث المستقبلية.
Questions related to the research
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ما هي الفرضية الرئيسية للدراسة؟
الفرضية الرئيسية للدراسة هي أنه لا توجد علاقة ذات دلالة إحصائية بين تحليل البصمة الرقمية والتأثير على المستهلك خلال مراحل عملية الشراء.
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ما هي الأدوات الإحصائية التي استخدمها الباحثون لتحليل البيانات؟
استخدم الباحثون اختبارات إحصائية مثل اختبار T واختبار الارتباط بيرسون لتحليل البيانات.
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ما هي التوصيات التي قدمتها الدراسة للشركات؟
أوصت الدراسة بأن تقوم الشركات بتحليل البصمة الرقمية لفهم سلوك العملاء بشكل أفضل وتقديم منتجات وخدمات تتناسب مع احتياجاتهم.
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ما هي أهم النتائج التي توصلت إليها الدراسة؟
أهم النتائج هي وجود علاقة إيجابية قوية بين تحليل البصمة الرقمية وتأثيرها على سلوك المستهلك في جميع مراحل عملية الشراء.
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