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Towards the Formulation of a Competitive Strategy Framework for Latakia Port

صياغة إطار لاستراتيجية تنافسية لميناء اللاذقية في ضوء المتغيرات الراهنة

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 Publication date 2014
and research's language is العربية
 Created by Shamra Editor




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This research aims to introduce a competitive strategy framework for Lattakia Seaport, statistics time series for Lattakia Seaport showed a decrease in ships and TEU numbers over the last five years, on the other hand, the forecast has shown a positive trend despite the relatively low rate of increase, within the current developments, seaport competition in the East Mediterranean escalates, as ports seek to attract more customers and increase market share, a framework of Lattakia port competitive strategy was prepared based on SWOT analysis, the framework incurs a long, medium and short run plan, taking into account that the efficient and effective application of this plan leads to achieving the marketing, operational and financial targets of Lattakia port, recommendations include applying an offensive port strategy aiming to attract more customers and increase the port market share, introducing value added and modern logistic services using EDI and new information technology, moreover to enhance transit trade to the national and regional hinterland


Artificial intelligence review:
Research summary
يتناول البحث إعداد إطار استراتيجي تنافسي لميناء اللاذقية في ضوء المتغيرات الراهنة. يوضح البحث تراجع أعداد السفن والحاويات عبر الميناء خلال السنوات الأخيرة، مع تصاعد المنافسة من الموانئ البحرية في شرق البحر المتوسط. تم إعداد تحليل نقاط القوة والضعف ودراسة الفرص والتهديدات (SWOT) للميناء، وتم اقتراح استراتيجية تنافسية تتضمن خطط طويلة ومتوسطة وقصيرة المدى. تشمل التوصيات تعزيز الجهود التسويقية، التحول نحو سياسات التسويق الهجومي، إدخال الأنشطة والخدمات التكاملية واللوجيستية، وزيادة الإنتاجية باستخدام تطبيقات منظومة التبادل الإلكتروني للبيانات. يهدف البحث إلى تحقيق الأهداف التسويقية والتشغيلية والمالية لميناء اللاذقية.
Critical review
دراسة نقدية: على الرغم من أن البحث يقدم تحليلاً شاملاً للوضع الراهن لميناء اللاذقية ويقترح استراتيجيات متعددة لتحسين أدائه، إلا أنه يمكن القول أن البحث يفتقر إلى تقديم حلول عملية ومباشرة يمكن تنفيذها على المدى القصير. كما أن الاعتماد الكبير على تحليل SWOT قد يكون محدود الفعالية إذا لم يتم دعمه بخطط تنفيذية واضحة ومحددة. بالإضافة إلى ذلك، قد يكون من المفيد تضمين دراسات حالة من موانئ أخرى مشابهة لميناء اللاذقية لتقديم أمثلة عملية على كيفية تطبيق الاستراتيجيات المقترحة.
Questions related to the research
  1. ما هي الأسباب الرئيسية لتراجع أعداد السفن والحاويات عبر ميناء اللاذقية خلال الفترة من 2009 إلى 2013؟

    تتمثل الأسباب الرئيسية في تداعيات الأزمة المالية العالمية والحرب الإرهابية الشاملة على الدولة السورية خلال تلك الفترة.

  2. ما هي التوصيات الرئيسية لتعزيز القدرة التنافسية لميناء اللاذقية؟

    تشمل التوصيات تعزيز الجهود التسويقية، التحول نحو سياسات التسويق الهجومي، إدخال الأنشطة والخدمات التكاملية واللوجيستية، وزيادة الإنتاجية باستخدام تطبيقات منظومة التبادل الإلكتروني للبيانات.

  3. ما هي الفرضيات الثلاث التي بني عليها البحث؟

    الفرضيات هي: تحديد نقاط القوة والضعف والفرص والتهديدات يسهم في صياغة إطار الاستراتيجية التنافسية، تداعيات الأزمة المالية العالمية والحرب الإرهابية تسببت في تراجع كميات البضائع وأعداد الحاويات، وتطبيق الاستراتيجية التنافسية المقترحة يتوقع أن يزيد من كميات البضائع وأعداد الحاويات.

  4. ما هي المنهجية التي اعتمدها الباحث في هذا البحث؟

    اعتمد الباحث منهجاً تحليلياً باستخدام الأسلوب الكمي، واستعان بالبحث المكتبي لدراسة وتحليل الدراسات والأبحاث والتقارير ذات الصلة، بالإضافة إلى إعداد التنبؤ الإحصائي بأعداد الحاويات المتداولة خلال السنوات العشر القادمة.


References used
Adolf K., “Competitiveness of Short Sea Shipping and the Role of Ports, the Case of North Europe “ Maritime Policy and Management” , London : Taylor & Francis, ISSN 0306-1957, ZDB-ID 7506065. Vol. 36. ,2009 ,.P.11
Bichou ,K., “Port Operations, Planning and Logistics”, Lloyd's Practical Shipping Guides, Informa Law , 2009,P. 365
Commercial Development of Ports as Logistics Centers, UN Economic and Social Commission for Asia and Pacific Bangkok, Thailand, 2002 , P.8
Connecting to Complete Trade Logistics in the Global Economy, Jean-Francois Avis, World Bulk, 2007, P.22
Development of Multimodal and Logistics Services, UNCTAD, TD/B/COM.3/EM.20/2, July, 2003.P.11
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