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The role of public diplomacy in contemporary political processes

دور الدبلوماسية العامة في السياسة المعاصرة

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 Publication date 2018
  fields Business Management
and research's language is العربية
 Created by Shamra Editor




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In recent years, against the backdrop of the processes of globalization and the rapid development of information and communication technologies, the capacity of citizens to influence the policies of their states has significantly increased. In this regard, governments of countries seeking to maintain and expand their influence in the world, try to take these new trends into account when planning and implementing their foreign policy. It can be noted that the importance of these political processes is indicate the need in the interests of increasing the effectiveness of state foreign policy; it is more effective to use the resource of the public diplomacy. The public diplomacy is an integral part foreign policy of the state. What is the impact of public diplomacy technologies on political processes?


Artificial intelligence review:
Research summary
تناقش هذه الورقة البحثية دور الدبلوماسية العامة في العمليات السياسية المعاصرة، مع التركيز على تأثير العولمة وتكنولوجيا المعلومات والاتصالات على قدرة المواطنين على التأثير في سياسات دولهم. تشير الورقة إلى أن الدبلوماسية العامة أصبحت جزءًا لا يتجزأ من السياسة الخارجية للدول، حيث تسعى الحكومات إلى استخدام موارد الدبلوماسية العامة لزيادة فعالية سياساتها الخارجية. تستعرض الورقة تاريخ وتطور مفهوم الدبلوماسية العامة، بدءًا من الحرب الباردة وحتى العصر الحديث، مع التركيز على مفاهيم مثل 'القوة الناعمة' و'الدبلوماسية الرقمية'. كما تتناول الورقة تطبيقات الدبلوماسية العامة في دول مثل الولايات المتحدة وروسيا والصين وإيران والاتحاد الأوروبي، وتستعرض الأدوات الرئيسية للدبلوماسية العامة مثل التكنولوجيا التعليمية، الإعلام، الإنترنت، والتكنولوجيا الاجتماعية. تختتم الورقة بتقديم توصيات لتحسين فعالية الدبلوماسية العامة في تحقيق الأهداف السياسية للدول.
Critical review
دراسة نقدية: تقدم هذه الورقة نظرة شاملة ومفصلة حول دور الدبلوماسية العامة في السياسة المعاصرة، وتستعرض مجموعة واسعة من الأدوات والتقنيات المستخدمة في هذا المجال. ومع ذلك، يمكن القول أن الورقة تفتقر إلى تحليل عميق لبعض الحالات الدراسية التي تم تناولها، حيث يمكن أن يكون من المفيد تقديم أمثلة أكثر تفصيلًا حول كيفية تطبيق هذه الأدوات في سياقات محددة. بالإضافة إلى ذلك، قد تكون هناك حاجة لمزيد من التركيز على التحديات والقيود التي تواجه الدبلوماسية العامة في الدول النامية، والتي قد تختلف بشكل كبير عن تلك التي تواجهها الدول المتقدمة. بشكل عام، تعتبر الورقة إضافة قيمة للأدبيات الموجودة، ولكن يمكن تحسينها من خلال تقديم تحليل أكثر تفصيلًا وشمولية.
Questions related to the research
  1. ما هو الدور الرئيسي للدبلوماسية العامة في السياسة الخارجية للدول؟

    الدبلوماسية العامة تهدف إلى التأثير على الرأي العام في الدول الأجنبية لتحقيق أهداف سياسية محددة، من خلال استخدام أدوات وتقنيات مثل الإعلام والتعليم والتكنولوجيا الاجتماعية.

  2. ما هي الأدوات الرئيسية المستخدمة في الدبلوماسية العامة؟

    تشمل الأدوات الرئيسية للدبلوماسية العامة التكنولوجيا التعليمية، الإعلام، الإنترنت، والتكنولوجيا الاجتماعية.

  3. كيف تطورت الدبلوماسية العامة منذ الحرب الباردة؟

    تطورت الدبلوماسية العامة من التركيز على 'الإمبريالية الثقافية' خلال الحرب الباردة إلى استخدام مفاهيم مثل 'القوة الناعمة' و'الدبلوماسية الرقمية' في العصر الحديث.

  4. ما هي التحديات التي تواجه الدبلوماسية العامة في الدول النامية؟

    تشمل التحديات التي تواجه الدبلوماسية العامة في الدول النامية نقص الموارد المالية والبشرية، وعدم وجود قنوات اتصال فعالة مع الجمهور المستهدف، وضعف استخدام التكنولوجيا الحديثة.


References used
International Communication and the New Diplomacy / ed. A. S. Hoffman. Bloomington : Indiana University Press, 1968
HOLLANDER, P. Anti-Americanism: Critiques at Home and Abroad, 1965– 1990. New York : Oxford University Press, 1992
KROE, R. Cultural Transmissions and Receptions: American Mass Culture in Europe. Amsterdam : University of Amsterdam Press, 1993
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