In recent years, against the backdrop of the processes of globalization and the rapid
development of information and communication technologies, the capacity of citizens to
influence the policies of their states has significantly increased. In this
regard, governments
of countries seeking to maintain and expand their influence in the world, try to take these
new trends into account when planning and implementing their foreign policy. It can be
noted that the importance of these political processes is indicate the need in the interests of
increasing the effectiveness of state foreign policy; it is more effective to use the resource
of the public diplomacy.
The public diplomacy is an integral part foreign policy of the state. What is the
impact of public diplomacy technologies on political processes?