The research aims to identify the role of strategic planning in the private higher
education by highlighting the strengths and weaknesses of the private university to help in
choosing the strategy to exploit the opportunities and strength points. A
nd also to avoid or
address weaknesses and threats. So that the private university would be able to achieve
continuous improvements and distinctions epecially in the light of the current
circumstances in Syria. And the Academy inLatakia, has been chosen being one of the first
private universities in Syria. We relyed on the descriptive and analytical approach and the
use of questionnaires for each one who is responsible of strategic planning in the academy
in order to highlight the steps to be followed to prepare a strategic plan for the academy
because it hasn't been following the strategic planning approach in a practical way to
improve the performance of its educational tasks. The most important results that have
been reached are: the academic management interaction with moral and conduct strategic
planning was weak due to the weakness of responsibility towards the process of change
and also because of the constant change in the administrative leadership of the academy
during short periods of time The research has also shown that the faculty teaching
members are not aware of the academy's mission and that is because there isn't a suitable
atmosphere in the academy right now for change and developement especially in the light
of the existing competitions. In the light of these results, the researcher suggested the
following: The management in this branch should provide the right atmosphere to accept
changes by starting awareness campaigns within the scientific and administrative
departments of the academy to introduce the members to the mission of the academy, its
goals and future plans.
